TRUE URBAN SPIRIT

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2 VIENNA: BUILDING THE FUTURE 2.3 CENTRES AND UNDERUSED AREAS Centres are those places within the urban tissue where urban life is most concentrated and condensed, where the city is itself in the truest sense. They are places of myriad functions, supply and consumption possibilities and offer occasions for encounter and exchange; they are landmarks, places of culture and urban identity. They fulfil key functions for the city as a hub of business, for urban quality of life and a city’s typical image. In other words: any successful and prospering city needs successful and prospering centres. Vienna’s “centre landscape” has changed over the past years. Centres have specialised regarding their functions and become more differentiated according to various typologies ( Centre typologies). Thus in addition to the stable and strong city centre with its international role as a corporate and administrative hub, cultural nucleus, tourism destination, shopping and leisure zone, a new central business district has developed in the form of Donau City; the UN Vienna International Centre and the Austria Center as a conference venue launched a development that has made this urban quarter an international meeting point of business and diplomacy. In coming years, Vienna Main Station with the Quartier Belvedere will likewise be able to position itself internationally and complement the 1 st municipal district by adding new functions ( Fig. 8: Mission Statement für Urban Development "Central Business District expansion - Priority zone for future additions to central functions"). Established and superordinate shopping streets such as Landstrasser Hauptstrasse or Mariahilfer Strasse have evolved into supply hubs of supraregional appeal. With on - going and planned investments, the established Kagran sub-centre will enhance its importance as a central service and retail location, as will the Stadlau sub-centre, albeit at a different level of impor tance. Urban expansion will lead to new, fully functional local sub-centres to generate impulses for the development of fully-fledged urban quarters. Potential is e. g. inherent in the core zone of aspern Vienna’s Urban Lakeside ( Fig. 8: Mission Statement for Urban Development “Sub-centre requiring further development”). Finally, sub-centres and historic village cores are to be strengthened and rendered more attractive by means of targeted interventions and investments. A key element of all these developments will lie in the strengthening of ground-floor zones, also in keeping with the Master Plan for a Viennese Urbanity Campaign of the Vienna Economic Chamber . Changes in the overall urban fabric will result from a reinterpretation and upgrading of urban structures that, due to their location, present strong potential that so far is not sufficiently exploited. These may on the one hand be traffic axes and arterial routes without clearcut urban appeal and on the other hand insufficiently utilised urban spaces in well-connected locations that today are characterised by e. g. a patchwork of one-storey supermarkets, single-family homes, brownfields, etc. These underused areas will evolve into more varied urban areas that are also able to fulfil central functions. This approach follows the concept of sparing natural resource use and economic efficiency: existing structures with good infrastructure are holistically used for urban expansion; hence the consumption of additional space and resources is minimal, as are the costs of infrastructure development. This process highlights the following focuses for the city and its further development: 60
CENTRES AND UNDERUSED AREAS 2.3 MULTIFUNCTIONALITY FOCUS High-quality centres need offices and retail trade as well as restaurants, public and cultural institutions, multimodal accessibility, but also housing space and related supply facilities. To allow for and preserve this variety of use, fine-tuned public interventions and investments that generate impulses for private investment are called for. This in its turn requires strategic control and interdisciplinary, cross-cutting co-operation over long periods. LOCATION DEVELOPMENT Existing and future city and neighbourhood centres are areas of special importance for both inhabitants and the realestate business. Successfully developed locations and real-estate projects render urban life more attractive – conversely, real-estate speculations may also impede desirable developments, e. g. if competition by shopping malls damages smallscale retail shops or speculators cause land prices to mushroom. For this reason, urban design needs centre development concepts and instruments that are customised for each location and aim for economic viability and improvement of the common good. 61
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TRUE URBAN SPIRIT
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STEP 2025 Cities mean change, a con
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STEP 2025 In order to allow for hig
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STEP 2025 8 POLITICAL ORIENTATION U
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Page 15 and 16: At the moment, Vienna is one of the
Page 17 and 18: WHERE FROM? WHERE TO? VIENNA ON THE
Page 23 and 24: PRINCIPLES OF VIENNA’S FUTURE URB
Page 29 and 30: GOVERNANCE AS AN OPPORTUNITY FOR TH
Page 35 and 36: STEP AS A STARTING-POINT Where do w
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Page 43 and 44: THE BUILT CITY 2.1 DA-IK ACCEPTANCE
Page 45 and 46: THE BUILT CITY 2.1 VIENNA’S STRAT
Page 47 and 48: THE BUILT CITY 2.1 GRÜNDERZEIT ACT
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Page 51 and 52: SPACE FOR URBAN GROWTH 2.2 FOCUS SP
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Page 57 and 58: SPACE FOR URBAN GROWTH 2.2 Fig. 7:
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Page 65 and 66: CENTRES AND UNDERUSED AREAS 2.3 VIE
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Page 69 and 70: STEP 2025 MISSION STATEMENT FOR URB
Page 71 and 72: Due to its geographic position and
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Page 77 and 78: A BUSINESS, SCIENCE AND RESEARCH HU
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Page 91 and 92: THE METROPOLITAN REGION 3.2 Fig. 11
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Page 95 and 96: THE METROPOLITAN REGION 3.2 VIENNA
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Page 99 and 100: THE METROPOLITAN REGION 3.2 Fig. 13
Page 101 and 102: Already more than a century ago, Vi
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Page 105 and 106: DIVERSIFIED MOBILITY IN 2025 4.1 FO
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DIVERSIFIED MOBILITY IN 2025 4.1 NE
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OPEN SPACES: GREEN & URBAN 4.2 QUAL
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OPEN SPACES: GREEN & URBAN 4.2 VIEN
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OPEN SPACES: GREEN & URBAN 4.2 RECR
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OPEN SPACES: GREEN & URBAN 4.2 QUAN
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OPEN SPACES: GREEN & URBAN 4.2 MISS
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SOCIAL INFRASTRUCTURE 4.3 Fig. 18:
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SOCIAL INFRASTRUCTURE 4.3 SAFEGUARD
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SOCIAL INFRASTRUCTURE 4.3 VIENNA’
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SOCIAL INFRASTRUCTURE 4.3 INCLUSIVE
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Ag-De Agglomeration The word “agg
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Ec-In quality criteria for the impl
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In-SU built. It is calculated by di
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Su-Wo habitats of animals and plant
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The translation is based on the Ger
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TRUE URBAN SPIRIT

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