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TRUE URBAN SPIRIT

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1 VIENNA: SETTING THE STAGE<br />

Vienna today and tomorrow<br />

In 2013, Vienna’s population had increased by<br />

almost 200,000 persons as compared to 2000; at<br />

the moment, the city has approx. 1.75 million<br />

inhabitants. According to forecasts, this development<br />

will continue in coming years; around 2030,<br />

Vienna will have arrived at 2 million citizens.<br />

For the entire Viennese agglomeration, which<br />

comprises the adjoining districts of Lower Austria<br />

and parts of northern Burgenland, the population<br />

growth predicted for the same period equals<br />

more than 400,000 inhabitants. As a result, the<br />

metropolitan region of Vienna ( Stadtregion +)<br />

in 2030 will probably be home and workplace<br />

for over 3 million people. The composition of the<br />

population, too, will have changed. The group over<br />

60 years of age will have increased, as will the<br />

bottom of the demographic pyramid: in all, Vienna<br />

will have become the “youngest” and most international<br />

of all federal provinces of Austria.<br />

Past growth has already visibly changed Vienna:<br />

the city today is more diverse than ever before;<br />

people from approx. 200 nations live here; one<br />

third of the population is foreign-born, and close<br />

to 50 percent have a migration background, i. e.<br />

at least one parent was born abroad. Different<br />

lifestyles, value systems and attitudes, changing<br />

gender roles and a great variety of economic,<br />

linguistic, religious and cultural backgrounds<br />

characterise housing and living patterns, employment<br />

relationships and leisure activities. At the<br />

same time, Vienna experienced profound changes<br />

as a business location: due to competition and<br />

the catching-up process of the new EU Member<br />

States, Vienna’s economy came under massive<br />

modernisation and efficiency pressures over the<br />

past two decades, triggering correspondingly<br />

rapid structural change: today, the urban economy<br />

is dominated by technology-oriented industries<br />

and the service sector. Above all knowledge-intensive<br />

services, such as telecommuni -<br />

cations, insurance, legal and tax counselling,<br />

but also the creative industries, have grown significantly.<br />

These changes have left a marked urbanistic and<br />

architectural imprint on the cityscape: modern<br />

education and research facilities, above all the<br />

new campus of Vienna’s University of Economics<br />

and Business, other new campus sites ( “University<br />

Location Vienna Concept”), infrastructure<br />

projects such as Vienna Main Station or Westbahnhof,<br />

company premises, such as Siemens City<br />

in the 21 st municipal district Floridsdorf or Viertel<br />

Zwei in the 2 nd municipal district Leopoldstadt,<br />

and new urban quarters, such as Donau City,<br />

have all altered the city’s face.<br />

16

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