TRUE URBAN SPIRIT

3 VIENNA: REACHING BEYOND ITS BORDERS
HIGH-QUALITY
OFFICE AND
RETAIL SHOPPING
LOCATIONS
Modern service providers – they account for the biggest sector
of Vienna’s economy – often are very demanding regarding office
locations, in particular with respect to accessibility by public
transport, availability of amenities such as restaurants, personal
services and shops, location in an established office zone and
state-of-the-art building appointments. Meeting these demands is
not only in the interests of the enterprises themselves, but also
in those of the city: offices and retail shopping in suitable locations
with good infrastructure save resources and allow employees
and customers to avail themselves of cost-efficient and comfortable
trips to and from work and for shopping by means of
public transport, bike or walking. For this reason, new, largescale
office projects and big municipal facilities are directed to
locations that can be reached by efficient public transport and are
key development zones of the city. As a result, existing urban
structures and infrastructure facilities are used effectively, while
locations are in their turn upgraded. This is of particular benefit
for existing shopping streets, whose clientele will be enlarged
and whose range of services or goods will be positively complemented.
82