TRUE URBAN SPIRIT

A BUSINESS, SCIENCE AND RESEARCH HUB
3.1
PRIORITY ZONES
FOR OFFICE SITES
Vienna disposes of specially earmarked zones ( Fig.8: Mission Statement
for Urban Development "Central Business District – Zone with high-level office
and administrative functions, universities, commerce, culture, etc."), that are
ideally suited for large-scale office projects, but also for other central functions,
such as university institutions, which offer space, are well-connected
to high-level public transport, to each other, to important passenger
transport nodes (railway stations, airport) and to other university locations.
Where possible, offices – but also high-level educational and research facilities
– should be developed in such areas and thus become part and parcel
of Vienna’s “knowledge centres”. Moreover, mixed-use concepts (e. g. with
housing, restaurants, cultural activities) are to ensure that offices will be
structurally and functionally closely linked to existing urban structures and
support the emergence of neighbourhood identities.
Analysis of existing land reserves
for offices with regard to necessary
qualities and requirements for further
development.
Optimised mutual networking of
office sites and safeguarding of excellent
accessibility for residents of
Vienna and of the region.
Critical assessment of development
projects in other locations, especially
if these are difficult to reach by public
transport.
SHOPPING CENTRE –
SHOPPING IN THE CENTRE
Large-scale centres for retail
trade can emerge only where
they strengthen other retail shops
and service structures and hubs.
To keep land consumption for
new projects as low as possible
and ensure attractive urbanistic
solutions, appealing façade and
streetscape design and the implementation
of compact sales and
parking spaces integrated into the
buildings are stipulated as basic
requirements.
Systematic application and evolution of the catalogue of criteria for impact
assessments and zoning provisions for general and speciality shopping malls including
suitable product lists and tolerance thresholds (or evaluation of possibilities
to differentiate the threshold values for retail shopping projects by product range
and location).
Evaluation of intensified use of the “shopping street” land use category to facilitate
the implementation of shopping malls integrated into inner districts, above
all in excellent positions of neighbourhood centres according to Vienna’s centre
concept. (> 2.3 Vienna transforms – centres and underused areas – Flagship initiative:
The polycentric city – Vienna’s centre concept)
Development and implementation of measures to advance the integration of
commercial properties into mixed-used structures (e. g. by introducing a general
maximum threshold for parking slots and by evaluating, further developing and
concretising the land use category “Mixed building land, suitable for construction of
industrial and commercial facilities” to prevent the construction of one-storey
commercial properties in industrial/commercial zones).
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