Success-Stories-on-Health-Sector

ProbleM stateMent
Most of the health programme are not implemented as
envisaged due to poor IEC/BCC strategies. A rebust
IEC strategy is imperative for success of health programme
implementation and achievement of expected outcomes.
PrograMMe DescriPtion
Multiple, distinct, yet complementary channels of
communication is used in this approach in the State to
compliment the results of RMNCH+A outcomes. The
overall strategic thrust of the approach has identified
evidence based key priority behaviours with a judicious
mix of media and messages. The overall strategy has led its
foundation on three pillars i.e. institutional strengthening
to deliver and augment the plan, capacity building across
all delivery outlets including frontline workers and
community and integrated communication interventions
intercepting with key messages and channels.
The key elements of the approach are:
• Evidenced based communication strategy.
• Capacity building & institutional strengthening.
• Synergy & convergence between different media &
activities.
• Integrated communication calendar and activities.
• Strengthening Interpersonal Communication &
community process.
A Centre of Excellence in Communication is established at
State Institute of Health and Family Welfare, in partnership
with DFID, UNICEF and BBC:
• State of art human resource, infrastructure.
• Integrated health communication.
• Modelling as a Communication Institute.
• Media and Communication management.
• Material Development and Programme management
Unit.
• Documentation and Research Cell.
• Web based IEC material and training warehouses.
PrograMMe outcoMes
• CoE has driven evidence based planning by
conducting two kAP studies i.e. information need
assessment among tribal districts and community
need assessment on MCH behaviours and evaluation
of Swasthya kantha BCC approach is ongoing.
• Developed and implemented a 52 week multimedia
communication plan and activity calendar on
identified 12 key priority behaviours.
• In last one year, designed, developed and implemented
a behavior change and information publicity campaign
on Malaria, Dengue and Diarrhoea, emergency
BCC campaign during cyclone (phailin) and flood,
entitlement drive on RBSk, NUHM and ambulance
service.
• Trained all 344 communication service providers at
block and district level.
• Initiated support in organizing National
Communication Workshop on RMNCH+A.
• <strong>Success</strong>fully launched and support implementation of
Mobile Kunji and Shakti Varta (PLA) work in all high
priority districts.
Programme Output
1. All 43,000 villages of Odisha have a functional
health wall maintained and updated by ASHA
and AWW.
2. 348 communication service providers of district and
block are sensitized and trained on Swasthya kantha
implementation.
3. More than 40,000 ASHA and GkS are sensitized
on Swasthya kantha messages, maintenance and
implementation.
4. Out of 6,844 ASHAs, a total of 5,249 (77%) ASHAs
have already received training while out of
1,857 HWs a total of 574 HWs have been trained in
using Mobile Kunji.
5. 110,000 minutes of contents have been used by
ASHAs and ASHA Sathis in Mobile Kunji.
6. Above 95% FLWs are using BSNL CUG SIMs.
7. Out of 21093 villages PLA meetings completed in
5650 villages of 3 high burden districts of Odisha.
8. Around 32800 self help group members have
participated in these village meetings on HNWASH
issue.
9. Each meeting has an average of 33 participants
including mothers, pregnant, adolescents and elderly
women.
10. 1218 Shakti Varta facilitators as SHG members have
been trained in 2 phases of PLA meetings.
11. Web based MIS and Resource center established to
track evidences.