EUROPA

ESCAPE
a esta parte de Florida a
finales del XIX con una viuda
de Cleveland llamada Julia
Tottle, decidida a empezar
una vida nueva lejos de
los fríos inviernos del norte.
No llegó sola, sino que trajo
consigo una estación de ferrocarril,
un hotel de lujo y
el certificado de nacimiento
de la ciudad de Miami,
fechado en 1896. A partir
de ese momento se disparó
la afluencia de gente en
busca del clima templado
y las playas doradas de esta
parte de la costa atlántica.
Si California o Alaska conocieron
su fiebre del oro,
Florida tuvo su ‘fiebre del
sol’, que cursó acompañada
por el más habitual de los
síntomas: una burbuja inmobiliaria
que disparó los
precios del suelo y los inmuebles.
Porque los locos años 20 no
lo fueron solo en la Europa
de entreguerras. El mundo
FLORIDA TUVO
UNA ‘FIEBRE
DEL SOL’
SEGUIDA DE
UNA BURBUJA
INMOBILIARIA
FLORIDA GOT
‘SUN FEVER’
FOLLOWED
BY A REAL
ESTATE
BUBBLE
entero celebraba la vuelta
a la prosperidad tras los
sacrificios de la contienda,
y lo hacía imbuido de fe en
el progreso y en un futuro
que tenía que ser necesariamente
mejor. En la Exposición
Internacional de
Artes Decorativas e Industriales
Modernas, celebrada
en París en 1925, saltó al
panorama internacional
of the sorrows of the successive
waves of colonists who would
fight and lose for centuries
thereafter in a tropical environment
that hardly made it easy.
The turning point arrived in this
part of Florida at the end of the
19 th century when a widow from
Cleveland called Julia Tottle, decided
to begin a new life far from
the cold winters up north. She
El Art Déco District es el
mayor barrio del mundo
construido en este estilo.
A la izquierda, el Shore
Park Hotel; a la derecha,
la hamburguesería Five
Napkin. / The Art Deco
District is the largest area
in the world in this style. To
the left, Shore Park Hotel;
to the right, Five Napkin
hamburger restaurant.
didn’t come alone as she brought with her a railway station, a
luxury hotel and the birth certificate of the city of Miami which
dates back to 1896. After that, there was suddenly an affluence
of people coming down in search of a warm climate and the
golden beaches of this part of the Atlantic coast. If California
and Alaska were known for gold fever, Florida had its own
‘sun fever’ which came with the standard symptoms: a real
estate bubble with land and property prices that shot right up.
The Roaring Twenties was not just a thing of Europe in the
interwar period. The whole world was celebrating the return
to prosperity following all the battle sacrifices that had been
made and it was doing so filled with faith in progress and a
future that just had to be better. A new art movement, an
amalgam of styles that some defined as art nouveau through
the filter of modernity which, with the passing of time, would
resoundingly become known as art deco, broke onto the international
stage at the International Exhibition of Modern
Decorative and Industrial Arts held in Paris in 1925. It was
HEMIS
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