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my best life 07.10.17.1204P

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It’s easy to jump to the conclusion that it was probably a<br />

little bit of both. But, is that really the answer?<br />

In the past when <strong>my</strong> marketing business was slow, I<br />

would often provide an excuse that <strong>my</strong> clients and<br />

prospects were going through an economic downturn.<br />

Once the econo<strong>my</strong> picks up for them, business will pick<br />

up for me and that was a philosophy I lived by.<br />

The truth is, I had no idea if that was true or not.<br />

According to the Bureau of Labor Statistics’ here’s what<br />

small business survival rates looks like in America.<br />

<br />

About 80% of small businesses will survive their first<br />

year in business. (This is largely against the <strong>my</strong>th that 95%<br />

of all small businesses fail in the first year.)<br />

<br />

<br />

<br />

About 66% of small businesses will survive their<br />

second year in business<br />

About 50% of small businesses will survive their fifth<br />

year in business.<br />

About 30% of small businesses will survive their tenth<br />

year in business.<br />

Notice that the success rate begins to drop as the years<br />

progress… this is to be expected.<br />

23

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