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However, here is the most important part.<br />

These rates are consistent over time, suggesting that<br />

year-after-year nationwide economic factors don’t have<br />

much of an impact on the survival rates of small business<br />

in the U.S. since they’ve been keeping statistics for more<br />

than 75 years.<br />

The real question is then, why do small businesses<br />

struggle consistently during those first years?<br />

An ah–ha moment.<br />

The fact that small business failure in America is<br />

statistically predictable almost to the year suggests the<br />

culprit is likely patterns of human behavior rather than<br />

economic factors.<br />

The number one listed conflict in marriage that eventually<br />

leads to divorce among small business owners is the lack<br />

of money. Yet, if money comes from your business and<br />

your business outcome is not directly tied to the econo<strong>my</strong><br />

then the issues for business failure are internal.<br />

The common excuse of lack of money is not really the<br />

issue when it comes to divorce. Lack of money is a<br />

symptom masking the real internal conflict that<br />

inevitably causes divorce.<br />

24

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