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MJ Lifestyle Issue 01 Digital

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GROW SISTER GROW<br />

SIOBHAN DANGER DARWISH<br />

SECOND GENERATION FARMER<br />

FOUNDER OF GROW SISTERS<br />

TELLS IT LIKE IT IS<br />

The Grow Sisters’ mission is to amplify sustainable growing<br />

practices while revealing and celebrating the culture of the<br />

northern California Cannabis community. Founded by me,<br />

Siobhan Danger Darwish and with the help of my sister Sloan<br />

Reed, to promote our family farm, Blessed Coast Farms.<br />

Though we were the first permitted Cannabis farm in California, we had<br />

no marketing budget, so we got brave and creative, filming videos and<br />

posting them on YouTube—radical moves for formerly outlaw farmers!<br />

Since then we have grown into a sisterhood of wise women who all<br />

have the same vision of creating sustainable value through our farming<br />

and business practices. Collectively we do not support extractive farming<br />

and business practices that harm the planet and squeeze people while<br />

enriching a few. We know from research and experience that longterm<br />

solutions are regenerative, gentle on the planet and supportive of<br />

people….and bonus: result in the highest quality cannabis in the process.<br />

We are from The Emerald Triangle - so called for the hills of green<br />

forests that make up much of Northern California; and for the Cannabis<br />

culture which has thrived there since the early ‘60s. The narrow roads,<br />

hours of travel from big cities and protection of the trees were ideal for<br />

the outlaws with hippie hearts who came to farm an illegal medicine.<br />

They came, like my father, to create their own communities, risking<br />

imprisonment, loss of property and death—with the conviction that<br />

cannabis was more important than the unjust laws with which they were<br />

persecuted.<br />

The communities we renegades created ran by different rules than the<br />

‘straight’ world—here in the Wild West business was conducted with dirt<br />

road handshakes, slang and big trucks. We stayed behind the curtain, and<br />

kept out of sight—developing our culture by growing food and medicinal<br />

gardens, raising our families on the hill and creating unique art and music.<br />

As a second generation grower, the War on Drugs was the war on us: on<br />

my parents, my friends and neighbors and myself. Our unique collective<br />

ethos required self-sufficiency and we survived through paranoia. Few<br />

understand that multiple generations of Cannabis cultivators live with<br />

PTSD as a consequence of continuing to grow a medicinal plant facing<br />

constant risk of persecution and attack. These farmers also have the<br />

greatest depth of knowledge on growing sustainable, outdoor, organic<br />

plants - this is the heritage that Grow Sisters celebrates.<br />

Medicinal and black-market Cannabis growing exploded again in The<br />

Emerald Triangle with the resounding passage of California Proposition<br />

215 in 1996. Written and championed by Dennis Peron in response to<br />

the raging AIDS epidemic, this proposition legalized the use of cannabis<br />

for medicinal purposes in California. This made California the first place<br />

in the world to challenge Cannabis’ worldwide prohibition.<br />

In 2<strong>01</strong>5 Gov Jerry Brown signed into effect the first Cannabis<br />

regulations and created a path to permitting. In Nov. 2<strong>01</strong>7, voters passed<br />

Prop 64, expanding the Cannabis market to non-medical consumers.<br />

All us outlaws got a good case of whiplash with these intense directional<br />

changes! We were faced with two risky options: stay the course in the<br />

‘underground’ market, or make the expensive, stressful, and public choice<br />

of legalizing our farm. In our community some talked of waiting for<br />

others to navigate the minefield of change before themselves coming<br />

out of the shadows. As a family we choose to go legal because we saw<br />

an opportunity that few ever have, to be the change and co-create the<br />

new legal market (differentiating ourselves from The Black Market.)<br />

Trailblazers that we are, we proudly obtained the first commercial<br />

Cannabis cultivation permit in California in June of 2<strong>01</strong>6, for our farm<br />

in Humboldt County.<br />

Once we had our cultivation permit we were overwhelmed by the<br />

many expected and unexpected financial challenges of staying permitted:<br />

County and State application fees, County and State taxes, professional<br />

service costs, implementing the Track and Trace program, and on and on.<br />

We quickly realized that we needed to build a brand to keep our business<br />

flowing, but as a self-funded team on a shoestring budget, Blessed Coast<br />

Farms had no line item for Marketing. Plus, Sloan was new to farming<br />

in 2<strong>01</strong>7 having joined me in California from Utah, so we combined<br />

our need and our opportunity: Educational videos on cutting edge<br />

sustainable growing, with a cultural peek behind The Redwood Curtain<br />

—the birth of the Grow Sisters.<br />

Our YouTube videos explore the grow season of 2<strong>01</strong>7 on Blessed Coast<br />

Farms, from seed to harvest. Topics range from hands-on cultivation tips<br />

to product education. After hiding our entire lives, we love joining the<br />

world of social media where we can normalize Cannabis and our lifestyle.<br />

ISSUE <strong>01</strong><br />

64

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