LIT_fulltime2017

Department of Business
LC220
Code: LC220
Programme Level: 8
Duration: 4 years
Location: Moylish Campus, Limerick
New Programme
Minimum Entry Requirements:
Leaving Certificate: A minimum of 2 H5
& 4 O6/H7 grades in six Leaving
Certificate subjects, including
Mathematics and English or Irish.
QQI FET/FETAC Applicants & Mature
Applicants: Refer to section ‘Entry
Requirements’ for further information.
FOR FURTHER INFORMATION
Contact: Mr. Eoghan Sadlier,
Head of Department
Tel: 061 293862
Email: eoghan.sadlier@lit.ie
Web: www.lit.ie/Courses/LC220
*Please note the programme and content is
subject to change during final programme
validation in September 2017
Business with Digital
Marketing
Bachelor of Business (Honours) Ab Initio
What is the programme about?
Marketing, and increasingly, digital marketing, permeates through every industry sector and to progress in any
organisation will require graduates to have not only skills in their relevant fields but also the digital marketing
skills to operate in the workplace. This programme is built on a business foundation, with a focus on
management, marketing and specifically, digital marketing. It covers the key principles of business, management,
marketing and digital marketing, including assessing the impact of digital technology on the business and
marketing, integrating social media tools into a marketing communications strategy, effectively using different
forms of digital marketing in the development of an online presence, along with developing a plan for marketing a
product or business online. The programme includes a flexible and adaptable work placement in Year 3, with a
capstone final year 15-credit digital marketing focussed business/marketing plan or dissertation.
Who is the programme suited to?
Are you interested in social media, digital marketing, advertising, PR or branding? Do you want to work in a
business with a strong social media presence…or no social media presence but which could hugely benefit
from one? Are you the person to open up such opportunities for businesses ranging in size from small, family
enterprises to multi-national corporations? Are you open to exploring, developing & presenting new ideas,
working with classmates on projects, and actively participating in a range of practical assignments? Then, this
programme, built on a business foundation, with a strong focus on management, marketing and specifically,
digital marketing, is for you.
Modules *
Year 1: Digital Marketing, Content Writing for User Experience and Design, Macroeconomics, Web
Technology & Interactive Applications, Principles of Marketing, Microeconomics, Information Technology &
Office Applications, Financial Accounting 1, Business Mathematics, Financial Accounting 2, Management
Principles, Business Statistics.
> 152 Undergraduate Prospectus 2018/2019
Year 2: Mobile & Local Marketing, Management Accounting 2, Social Media Marketing, Personal Selling,
Legal fundamentals for Business, eBusiness & Marketing, HRM Concepts, Search Marketing, Management
Accounting 1, Sales Management, Corporate Law, HRM Practice.
Year 3: Branding, Marketing Research, Marketing Communications Media & Tools, Online Public Relations
(P.R.), Organisational Information Systems and Business Intelligence, Marketing Communications, Analytics
& Consumer Insight, Managerial Finance, Service Marketing, Marketing Research Project, Business
Analytics for Decision Making, Work Placement (flexible).
Year 4: Final Year Project, Strategic Marketing, Cyberpsychology for Marketers, International Marketing,
Strategic Management Concepts, Commercial Law: Business Regulation, Consumer Behaviour, Global Business
Management, Strategic Management Practice, Commercial Law: Intellectual Property and Internet Regulation.
Students also have the opportunity, if they wish, to study for a semester or year at one of our partner colleges,
currently in France and Canada.
What can I do after the programme?
The BBS in Digital Marketing graduate will be an individual with a thorough grounding in all areas of business,
as well as specialised, practical skills in Digital Marketing.