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Limerick School of Art & Design<br />
Add-on<br />
Code: Add-on<br />
Programme Level: 8<br />
Duration: 3 year specialisation following LC110<br />
First Year Art & Design (Common Entry)<br />
Class Contact Hours: 24 hrs per week (Year 1)<br />
As the programme progresses, the course of study<br />
becomes increasingly self-directed.<br />
Location: George’s Quay /<br />
Clare Street Campus, Limerick<br />
Entry Requirements:<br />
Entry into Animation & Motion Design is<br />
by competition and selection during<br />
LC110 First Year Art & Design (Common<br />
Entry).<br />
FOR FURTHER INFORMATION<br />
Contact: Mr. Barry Holian &<br />
Mr. David Phelan, Programme Leaders<br />
Tel: 061 293870<br />
Email: barry.holian@lit.ie<br />
david.phelan@lit.ie<br />
View our dedicated Animation & Motion<br />
Design course page and galleries at:<br />
http://www.lit.ie/Courses/A8117<br />
Facebook.com/lsadamd<br />
Twitter.com/lsadamd<br />
Vimeo.com/lsadamd<br />
Animation & Motion Design<br />
Bachelor of Arts (Honours) in Design<br />
What is the programme about?<br />
This exciting programme offers students the chance to study in the dynamic and expressive world of<br />
animation & motion design. The programme develops creative individuals with artistic design skills and vision<br />
to produce a wide variety of screen content for film, television, digital and commercial space.<br />
Our programme aims to give students a platform to shape their ideas, concepts and skills through a series of<br />
challenging creative briefs. The design briefs are both structured yet malleable. Physical art making is at the<br />
core of our approach. Our mantra is ‘to make’ rather than ‘to find’. The philosophy of the programme is based<br />
on the development of the creative animator and motion designer, focusing on the development of key skills in<br />
creativity, drawing, design, exploration, problem solving and collaboration.<br />
Students are exposed to the principles, the tools and the processes of animation & motion design, through<br />
demonstrations, lectures and workshops. The programme focuses on key graduate attributes in design rather<br />
than specific software skills. Emphasis is placed on vocational learning alongside research, analysis and<br />
reflective practice. This is underpinned by the use of sketchbooks, journals and visual notebooks. Students are<br />
encouraged to create and develop their own unique individual styles together with learning industry ready<br />
skills.<br />
Modules<br />
Year 2: Animation & Motion Design, Life Drawing, Perspective / Observational Drawing, Traditional<br />
Animation, Digital / Non-Digital Skills, Cinematography, Model-making, Stop-Motion, Scriptwriting,<br />
Storyboarding, Critical & Contextual Studies, Professional Practice.<br />
Year 3: Animation & Motion Design, Life Drawing, Technical / Architectural Drawing, Digital Animation,<br />
Digital 3D, Model-making, Creative Editing, Graphic Design for Screen, Visual FX, Compositing, Live-action,<br />
Critical & Contextual Studies, Professional Practice, Work Placement.<br />
Year 4: Animation & Motion Design, Digital / Non-Digital Skills, Production Skills, Critical & Contextual<br />
Studies, Professional Practice. In year four, students will undertake significant animation & design projects;<br />
further develop their showreel and online portfolio. This year is largely a self-initiated programme of study<br />
which culminates in a major project and exhibition at the end of the academic year.<br />
What can I do after the programme?<br />
The programme endeavours in shaping our students fundamental skillset to bring to industry with vision,<br />
creativity and adaptability. The programme provides students with the language and creative skills to meet<br />
future challenges within a cross disciplinary audio visual environment; film & television title design,<br />
advertising, corporate displays, animation narrative, visual essays, online motion design, motion for UI/UX,<br />
interactive display, projection mapping or integrate into a more mainstream production facility.<br />
> 46 Undergraduate Prospectus 2018/2019