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Guiding principle 2
127
The implementation of circular initiatives occurs in four
sequential yet cyclic phases.
Execution of circular initiatives consists of these four phases:
1. Preparing the circular initiative;
2. Building a joint business case;
3. Scaling up a successful circular initiative;
4. Mainstreaming circular initiatives.
This four-stage process should not be seen as linear but as a cyclic
journey towards improvement. A circular product chain or regional
initiative cannot be realised in one go; it requires several rounds of
more far-reaching improvements while avoiding a technological
lock-in. This means that the transition should be seen as the
implementation of a continuously growing number of meaningful
building blocks on the road to a circular economy, rather than a
sudden radical system change.
The three circular initiatives described in chapter 4 followed
a similar path, albeit at different speeds. Occurring at the most
accelerated pace was the case of mattresses, followed by concrete
and then clothing. In various phases, each initiative focused on
specific activities needed to achieve the set goals. As the figure
shows, the scaling up phase has only just started in the mattresses
case.