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procurement. Executing those strategies was, and remains, a

quest for the best way to realise different circular initiatives. It is

learning by doing; we could not have foreseen all the challenges

that crossed, and keep crossing, our path. In some cases

concerning closing the loop of resource streams, for example,

the circular initiative was hard to get off the ground because we

could not immediately find an innovative lead actor or relevant

complementary actors. In other cases, the search for a coalition of

the willing was quickly completed or concluded because the Board

had little to more add to what others already initiated. In the circular

procurement strategy, the focus on exchanging knowledge and

experiences among procurement officers from 33 organisations

was a worthwhile first step. In the next, we seek ways to motivate

procurement officers and others from crucial departments within

their organisation. Executing this strategy was a search for how to

overcome most procurement officers’ risk aversion. We had to find

ways to inspire them and facilitate their movement in the direction

of circular procurement through joint efforts. Since there was no

proven method for this, we learned this on the job.

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