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Generic approach for generating and selecting the most
promising innovations
Assessment of
current
situation
Identification
of innovative
options
Market
consultation
Selection of
investor(s)
Creation of a
consortium
Acquisition of
knowledge
about the
current
situation based
on expert
judgement and
documentation
Generation
and selection
of innovative
options with
frontrunners
in industry and
research
Market
consultation to
assess the
willingness to
invest in the
innovative
options
identified
Independent
assessment
about the best
candidate(s) to
take the lead
in developing
the new
business
Commitment
of a consortium
of partners
to jointly start
the new, circular
initiative
and to execute
an action plan
When selecting options, keep in mind the 10 R’s described in
chapter 2. I developed this hierarchy to give guidance in prioritising
those options that are higher on the circularity ladder. 48
48 Cramer, J., The Raw Materials Transition in the Amsterdam Metropolitan
Area: Added Value for the Economy, Well-Being and the Environment, Environment,
2017, 59, 3, 14-21, https://doi.org/10.1080/00139157.2017.1301167.