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Guiding principle 3
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Tasks to be performed for each circular initiative are roughly
the same, but the focus is case-specific.
In each of the four phases, a similar set of tasks must be executed.
How much work and how much time it takes to perform a task
differs per initiative. The figure below summarises these tasks.
Those mentioned in phase 4 are indicative, not yet having been
tested in practice. The aforementioned tasks are executed in all
three product chains, but the particular emphasis of each circular
initiative differs. In the mattresses case, the focus was on agreeing
on the text of a voluntary extended producer responsibility (EPR)
and then on implementing this scheme. In the concrete case, much
effort was put into roadmaps, tools, innovation and communication
with the whole sector and all commissioning parties, before
scaling up the initiative to a national level. In clothing, focus was
largely on strengthening the different large-scale experiments in
the four regions and connecting these clusters to national circular
textile policies.
Within a large circularity programme, such as that of the Metropolitan
Area of Amsterdam, not all tasks need to be coordinated by
one organisation. The Board programme is part of a larger network
of regional partners, involving local governments, industry and
neighbourhoods. A clear division of labour exists between the
Board and local government. The Board builds consortia that are
willing to take steps towards innovation, while local governments
create the preconditions to realise these initiatives. Since local
governments and the Board have joined forces, their efforts are
now closely connected. In this way, the network of actors can be
cohesive in building a robust circular ecosystem. This element is
sometimes missing, especially when many experiments are carried
out without coordination.