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The Subtle Art of Not Giving a F_ck

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the exact same reason they’re afraid of failure: it threatens

who they believe themselves to be.

You avoid writing that screenplay you’ve always dreamed

of because doing so would call into question your identity as

a practical insurance adjuster. You avoid talking to your

husband about being more adventurous in the bedroom

because that conversation would challenge your identity as

a good, moral woman. You avoid telling your friend that you

don’t want to see him anymore because ending the

friendship would conflict with your identity as a nice,

forgiving person.

These are good, important opportunities that we

consistently pass up because they threaten to change how

we view and feel about ourselves. They threaten the values

that we’ve chosen and have learned to live up to.

I had a friend who, for the longest time, talked about

putting his artwork online and trying to make a go of it as a

professional (or at least semiprofessional) artist. He talked

about it for years; he saved up money; he even built a few

different websites and uploaded his portfolio.

But he never launched. There was always some reason:

the resolution on his work wasn’t good enough, or he had

just painted something better, or he wasn’t in a position to

dedicate enough time to it yet.

Years passed and he never did give up his “real job.”

Why? Because despite dreaming about making a living

through his art, the real potential of becoming An Artist

Nobody Likes was far, far scarier than remaining An Artist

Nobody’s Heard Of. At least he was comfortable with and

used to being An Artist Nobody’s Heard Of.

I had another friend who was a party guy, always going

out drinking and chasing girls. After years of living the “high

life,” he found himself terribly lonely, depressed, and

unhealthy. He wanted to give up his party lifestyle. He spoke

with a fierce jealousy of those of us who were in

relationships and more “settled down” than he was. Yet he

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