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ITALY<br />
FOCUS<br />
EDOARDO <strong>FR</strong>EDDI CONNECTS THE FINEST ITALIAN WINERIES WITH TOP INTERNATIONAL IMPORTERS AND DISTRIBUTORS<br />
The figures are mind-blowing. Founded in 2012, Edoardo Freddi managed<br />
sales of 33 million bottles of wine for 49 Italian wineries in 2022, generating<br />
revenue of 80 million euros. It boasts an impressive portfolio, featuring<br />
prestigious names such as Feudi di San Gregorio, San Leonardo and Marchesi<br />
di Barolo, illustrating its focus on fine wines, although it markets a comprehensive<br />
product range from entry-level upwards. The wineries are geographically<br />
diverse, from the North to the South of Italy, offering a complementary choice<br />
of styles, target audiences and price tags. The company views itself as a ‘business<br />
accelerator’ for Italian wineries seeking greater presence on the world stage,<br />
connecting producers with the top overseas importers and distributors in one<br />
hundred countries, and counting. Nearly half of its business is currently focused<br />
in Europe, followed by one third in the Americas, 20% in Asia and a balance in<br />
Africa and Oceania.<br />
LEAN, AGILE… AND YOUNG<br />
Asked how he selects the wineries he works with, Edoardo Freddi explains: “The<br />
winery must have a range in line with current and potential market trends. It<br />
must have an innovative proposition capable of conveying its added value and<br />
WINTER 2023 • GILBERT & GAILLARD - THE <strong>FR</strong>ENCH EXPERTS ON WINE<br />
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