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THE VEUVE GOUDOULIN TEAM,
LEFT TO RIGHT: FANNY SALOME,
ORDER PICKER, SANDRINE
DUBROUÉ, ASSISTANT, CATHERINE
ROBINE BOUTELOUP, SALES
DIRECTOR AND CELLAR MASTER
FRÉDÉRIC CENENT
the complexity of its aromas and to mature”. The VS, VSOP and XO styles are the most
popular in export markets, particularly in Europe and Asia. “Uninformed consumers
confuse Armagnac and Cognac”, regrets cellar master Frédéric Cenent. “They have very
little idea of the different categories. The designation and its region still need to establish
awareness among the general public”.
CHÂTEAU GARREAU: DIVINE NATURE
Located in the golden triangle of Grand Bas Armagnac, Château Garreau has magnetic
appeal and is a joyful destination for its visitors. In addition to its underground cellar,
which is unique in the region, the property has developed wine tourism activities through
the Armagnac eco-museum, founded by Charles Garreau in 1986. Designed to promote the
local area, the museum is a place for discovery and exhibitions and seamlessly combines a
museum of winegrowing and stills. The property’s 27 hectares of Baco, Ugni Blanc, Colombard
and Folle Blanche vines – the four main grape varieties for Armagnac – alongside
Gros Manseng, Sauvignon, Merlot and Cabernet, boast outstanding vineyard sites. The
fawn sand soils and ochre-coloured silt become a source of life and rare elements. “We
aim to give the tastebuds a wake-up call for every drinking occasion”, stresses Carole
Garreau-Caillaud, the company’s acting partner. “This provides some true opportunities
for sharing in harmony with nature which instils its vital energy in us, inviting us to
explore terroir-driven flavours”. The comprehensive range can be used to produce some
WINTER 2023 • GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE
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