GG_N54_FR-web

CARLOS MOURA,
SUPPLY CHAIN BUYER
AT VÍSSIMO
Although the figures are still low in comparison to other countries, since the
pandemic in 2020 Brazil has been experiencing a boom in wine. According to
Wine Intelligence, there were 36 million regular wine drinkers in 2019 in the country,
rising to 45 million in 2022. Until recently, wine was reserved for celebrations, but
now, it is enjoyed all year round, “for more relaxed everyday occasions like some
Netflix back-to-backs or for drinking with pizza”, explains Evino’s supply chain buyer,
Carlos Moura.
Several factors explain the new trend but undeniably the pandemic, with the newlyminted
behaviour patterns it created and the surge in e-commerce, helped foster
a general interest in wine and allow it to go more mainstream. The changes have
been made all the more effective by the strategies utilised by e-tailers to familiarise
consumers with wine and demystify it. Evino, for instance, has always been mindful
to make the purchasing experience as simple and as intuitive as possible, perfecting
its chatbot with Eva, the virtual sommelier, using artificial intelligence to make her
answers increasingly accurate and help customers more effectively.
Making the wine world more accessible, however, is obviously also about focusing on
the variety of wines available and spanning the price ranges. Although Evino offers
a premium section, it also markets sizeable mid-range and entry-level selections,
thus meeting the needs of new consumers looking for more affordable wines for
80 WINTER 2023 • GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE