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ITALY<br />
FOCUS<br />
its unique characteristics. It must also be a leader in terms of volume or value in<br />
the region and category it belongs to. Flexibility, adaptability to change and the<br />
winery’s proactive approach are also fundamental”. These values are fully embodied<br />
by the company itself, which is very much founded on the premise of ‘lean<br />
and agile’, but also youth – the average age of its 40-strong staff is 35. “One of our<br />
strengths lies in our young and specialised team which is capable of providing<br />
a complete, quality service”, adds Freddi. The company acts as an external sale<br />
department for its partner wineries, providing the in-depth market insight that<br />
the wineries themselves may lack or offering the resources some companies may<br />
prefer to allocate elsewhere. Over the past 12 months, it has founded the Edoardo<br />
EDOARDO <strong>FR</strong>EDDI FACILITATES EXPORTS TO 100 COUNTRIES, AND COUNTING<br />
66 WINTER 2023 • GILBERT & GAILLARD - THE <strong>FR</strong>ENCH EXPERTS ON WINE
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