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HOW ARMAGNAC, COGNAC<br />

AND GIN ARE REINVENTING<br />

THEMSELVES<br />

BY JEAN-PAUL BURIAS<br />

PHOTOGRAPHS: COURTESY<br />

OF THE ESTATES<br />

In a spirits market with no shortage of products, Armagnac, Cognac and<br />

gin have successfully leveraged their assets and capitalised on their strong<br />

reputation. With a firm focus on the future, their range is constantly being<br />

bolstered by quality offerings that align with current consumer trends.<br />

LABELLING THE BOTTLES BY HAND AT VEUVE GOUDOULIN<br />

WINTER 2023 • GILBERT & GAILLARD - THE <strong>FR</strong>ENCH EXPERTS ON WINE<br />

69

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