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LOWER CROP LEVELS IN ITALY<br />
IN 2023 COULD BE A BLESSING<br />
IN DISGUISE AND PUSH THE<br />
ITALIAN WINE PROPOSITION<br />
FURTHER UPMARKET<br />
Freddi international observatory to provide wineries with market analysis and<br />
research aimed at identifying ongoing trends around the world: “This allows us<br />
to have a clear, up-to-date and constantly active vision on the data front, which<br />
is essential for our work”.<br />
PUSHING GEOGRAPHICAL BOUNDARIES<br />
Edoardo Freddi is able to leverage the data and insight thrown up by the observatory<br />
to tap into new market opportunities globally. Whilst its current bastion is<br />
Europe, the company sees a bright future for Italian wines in emerging or undeveloped<br />
markets in regions like Africa and South America, but also in many Asian<br />
countries such as China, Singapore and South Korea. It is considering opening<br />
offices in some key markets such as the United States in order to ramp up its<br />
presence there and coordinate diversified teams. As its geographical boundaries<br />
extend, so will its range of customised solutions in a bid to provide its partners<br />
with unrivalled service. Its portfolio is likely to grow in the future – four new<br />
wineries have joined its line-up in the past two months alone. “For months, we<br />
have been very interested in wineries that produce and sell fine wines and are<br />
seeing that these products are performing very well in international markets”,<br />
stresses Freddi. “We have established collaborations with Tuscan, Piedmont and<br />
central Italian wineries. In the future, we plan to include further fine and super<br />
premium wineries”.<br />
WINTER 2023 • GILBERT & GAILLARD - THE <strong>FR</strong>ENCH EXPERTS ON WINE<br />
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