universidad tecnológica israel carrera de diseño gráfico

TOPIC:
UNIVERSIDAD TECNOLÓGICA ISRAEL
GRAPHIC DESIGN CARRER
“DESIGN CORPORATE IDENTITY FOR CORPORACIÓN TOP”
ABSTRACT
AUTHOR
Christian Marcelo León Garzón
TUTOR
Lic. Mónica Guerra
This project was carried out for the development of corporate identity design
Corporation Top. Which did not have its own corporate identity and the need to
optimize a process of communication, circulation and consumption of information,
related to the field of organizations and companies that assume different target
audiences, since the image of an organization is generated in them. The methodology
used was the implementation of all procedures, theoretical knowledge, conceptual
involved in corporate graphic design career, development of corporate identity
Corporation Top. To which we analyzed the status of the image of the companies
related to the Corporation Top; defining concepts and techniques from graphic design to
the design of the corporate image of the Corporation Top. For the Corporation Top is
vital to know what are the attributes according to their identity structure for each
audience, because according to them should establish its communicative action to try to
strengthen it, keep it or change it depending on your interests.
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