ekonomika saxelmwifo
ekonomika saxelmwifo
ekonomika saxelmwifo
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
savarjiSo<br />
? 1.<br />
100<br />
3<br />
vertikaluria Serwyma, rodesac warmoebis sxvadasxva etapze<br />
moRvawe firmebi erTiandebian.<br />
magaliTad: `koka-kolas~ warmoebam 70-ian wlebSi misi produqciis<br />
gamavrcelebeli firma `kepiTal siti~ SeiZina.<br />
horizontaluria Serwyma, Tu erTi da imave saqmianobaSi Cabmuli<br />
ori an meti kompania gaerTiandeba.<br />
magaliTad: warmoebis gafarToebis mizniT Sokoladis mwarmoebeli<br />
sxvadasxva firmis gaerTianeba moskovSi 2002 wels, internetprovaideri<br />
kompaniebis `sanetis~ da `jorjia onlainis~ jer erTmaneTTan,<br />
Semdeg ki `kavkasus neTvorqTan~ Serwyma.<br />
konglomeraciulia Serwyma, rodesac gansxvavebuli saqmianobis<br />
ori an meti sawarmo erT mmarTvelobaSi gaerTiandeba.<br />
magaliTad: sigaretis mwarmoebelma kompaniam `kenti~ tkbileulis<br />
warmoeba SeiZina, Seiqmna erTerTi umsxvilesi konglomeranti da<br />
axali bazris didi wili daipyro. `kenti~ am dasaxelebis Kkanfets, Sokolads<br />
da saReW rezins yvela TqvenTagani icnobs.<br />
kompania `filipmorisi~ cnobilia, rogorc msoflioSi umsxvilesi Tambaqos<br />
mwarmoebeli firma, romelic aTeuli wlebis ganmavlobaSi maRalxarisxian<br />
filtrian Tambaqos awarmoebda. kompaniis wamyvanma menejerebma gaTvales,<br />
rom uaxloesi 6-7 wlis ganmavlobaSi aSS-Si Tambaqoze moTxovna mkveTrad Semcirdeboda,<br />
amitom kompaniam ori umsxvilesi korporacia: `jGene ral Foods”<br />
da `Kraft~i Seisyida da sakvebi produqciis erTerT umsxviles mwarmoeblad<br />
iqca.<br />
Serwymis romeli saxea es da ra Sedegs moutans igi kompanias?<br />
rogor SevaRwioT bazarze?<br />
dajgufdiT xuTeulebad, airCieT TqvenTvis saintereso biznesi. gansaz<br />
RvreT samoqmedo bazari. Tqveni amocana am bazarze damkvidrebaa. amisaTvis<br />
konkurentebis Sesaxeb informaciis mogroveba dagWirdebaT. gamoarkvieT<br />
romeli firmebi lideroben am bazarze?<br />
romeli Zlieri da susti mxareebi aqvT konkurentebis produqtebs<br />
da momsaxurebas?<br />
ramdenad efeqturia momxmareblisaTvis produqtis SeTavazebis formebi?<br />
ra xarvezebi rCebaT maT?<br />
moifiqreT, rogor SegiZliaT am xarvezebis Sevseba da moamzadeT<br />
prezentacia. prezentaciisaTvis TiToeul jgufs 5 wuTi aqvs.<br />
ra aris TiToeuli mewarmis warmatebis saidumlo?<br />
2. ra aris bazarze produqtis xangrZlivi sicocxlis mizezi?<br />
3. rogor unda imoqmedos biznesma bazarze yofnis gaxangrZlivebisaTvis?
Change language