ekonomika saxelmwifo
ekonomika saxelmwifo
ekonomika saxelmwifo
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imsjeleT<br />
biznesis mdgradobaze moqmedi faqtorebi<br />
24-25<br />
bazarze biznesis yofna-aryofnis sakiTxi mxolod momxmareblis<br />
moTxovnilebebze droul reagirebaze, Cadebul investiciebze,<br />
mewarmis mondomebasa da unarCvevebze ar aris<br />
damokidebuli. biznesis ,,sasicocxlo” pirobebs uamravi sxva<br />
faqtoric qmnis. sawarmoebi izolirebulad ver iarsebeben.<br />
maT funqcionireba uxdebaT garkveul garemoSi, romelic ma<br />
Tze zemoqmedebs da xSirad ,,sasikvdilo dartymebsac’’ ayenebs.<br />
yofna?<br />
aryofna?<br />
bazarze xangrZlivad rCeba sawarmo, romelsac momxmareblis saWiroebebis<br />
mimarT swrafi reagirebis unari aqvs.<br />
rogor ggoniaT, biznesis warmatebisaTvis es piroba sakmarisia?<br />
pasuxi daasabuTeT argumentebiT.<br />
1<br />
yofna<br />
aryofna<br />
qveyana samTavrobo cvlilebebis molodinSia. sainformacio saSualebebi<br />
mTeli Tvea mniSvnelovan postebze savaraudo kandidaturebs asaxeleben.<br />
Jurnalistebi acxadeben, rom biznesmenebi didi investiciebisagan<br />
Tavs ikaveben.<br />
Tqveni azriT, romeli motivebiT xelmZRvaneloben mewarmeebi am<br />
gadawyvetilebis miRebis dros? sxva romeli mizezebi moqmedebs investirebis<br />
doneze? pasuxebi SeadareT momdevno gverdze mocemul sqemas.<br />
<strong>saxelmwifo</strong>s saSinao mdgomareobis zegavlena<br />
qveynis stabiluroba biznesis ganviTarebis aucilebeli pirobaa. 90-ian wlebSi<br />
saqarTveloSi arsebulma politikurma qaosma da areulobam, samoqalaqo omma ekonomikis<br />
ganviTareba mniSvnelovnadDSeaferxa. axali biznesis wamowyeba udides riskTan iyo<br />
dakavSirebuli, arsebuli sawarmoebi ki erTmaneTis miyolebiT tovebdnen bazars. qveyana<br />
siRatakis zRvarze aRmoCnda. rodesac qveynis <strong>ekonomika</strong>m welSi gamarTva daiwyo, 2008<br />
wels ruseTsaqarTvelos omma isev daatyo daRi.<br />
<strong>saxelmwifo</strong>s zegavlena<br />
<strong>saxelmwifo</strong> samewarmeo saqmianobis uflebas licenzirebis wesiT iZleva, biznesis<br />
marTvas samarTlebrivi normebiT _ kanonebiT da dadgenilebebiT _ aregulirebs. <strong>saxelmwifo</strong>m<br />
SeiZleba, iseTi sakanonmdeblo baza da sagadasaxado foni Seqmnas, iseTi wesebi<br />
SemoiRos, romelic biznesis ganviTarebas gaarTulebs. xSirad piriqiT xdeba: mTavroba<br />
Tavisufali bazris da konkurenciis dacvas antimonopoliuri kanonebiT, ucxour<br />
saqonelze SezRudvebis dawesebiT adgilobrivi warmoebis xelSewyobas da gaZlierebas<br />
axdens. mkacri moTxovnebia sawarmoTa mxridan garemos dabinZurebasTan mimarTebaSi,<br />
maRali jarimebi mkveTrad zrdis sawarmoo danaxarjebs.<br />
axali mewarmeebi im sferoSi Cndebian, romelSic Semosavlebi da mogeba metia. nebismieri<br />
materialuri resursi, romlic erTi firmisaTvis aris xelSesaxebi, droTa ganmavlobaSi,<br />
metoqesaTvisac xelmisawvdomi xdeba. kompanias konkurentebis mxridan agresiis mogerieba<br />
(fasebis Semcireba, gayidvebis waxaliseba, sareklamo saqmianobis gaSla da sxva) mudmivad<br />
uxdeba. bazarze adgilis SenarCuneba TiToeuli sawarmosaTvis miT ufro Znelia, rac<br />
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