ekonomika saxelmwifo
ekonomika saxelmwifo
ekonomika saxelmwifo
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!<br />
es<br />
sainteresoa<br />
gaxsovdeT!<br />
skolis damTavrebis Semdeg, rodesac realuri biznesis wamowyebis<br />
gadawyvetilebas miiRebT, nu daiviwyebT, rom nebismieri ideis realizeba<br />
did riskTan aris dakavSirebuli. gaixseneT am saxelmZRvaneloSi<br />
mocemuli rCeva da kidev erTxel gadaikiTxeT.<br />
sifrTxiliT moekideT biznesis miznebis SemuSavebas da gaiTvaliwineT:<br />
• pirvel rigSi, bazarze sakuTari adgili gansazRvreT; yuradRebis koncentracia<br />
im sferoze moaxdineT, sadac gansakuTrebiT Zlieri xarT da<br />
sadac sxvebi, msxvili korporaciebic ki, konkurencias ver gagiweven;<br />
• akeTeT mxolod is, rac yvelaze ukeT gexerxebaT: kargad dafiqrdiT,<br />
sanam farTo asparezze gasvlas gadawyvetdeT. radgan erTbaSad<br />
yvelafris gakeTebas mainc ver SeZlebT, orientacia imis<br />
keTebaze aiReT, rac yvelaze ukeT gexerxebaT, biznesi im sferoSi<br />
daiwyeT, romelsac ukeT icnobT;<br />
• daakonkreteT sakuTari miznebi: masStaburi da ramodenime welze<br />
gaTvlili gegmebi mxolod zogad mimarTulebas gansazRvras. umjobesia,<br />
konkretuli, erTwliani miznebi daisaxoT, moqmedebebi<br />
detalurad SeimuSavoT da yovelTviurad maTi Sesrulebis kontroli<br />
awarmooT. ase mudmivad gecodineba ra mdgomareobaSia Tqveni<br />
biznesi, rogor midis saqmeebi.<br />
• kritikulad moekideT ideas: Tu biznesis dagegmvis procesSi bazris kvlevam<br />
daganaxaT, rom idea ar varga, guli dagwydebaT, magram nu moeridebiT<br />
mis Secvlas, amiT momavalSiU uamrav problemas aicilebT Tavidan.<br />
• XX saukunis 80-ian wlebamde kompiuteri iseTi didi zomis iyo, rom mTel<br />
oTaxs ikavebda da misi SeZena mxolod finansurad Zlier organizaciebs<br />
SeeZloT. 1976 wels stiven jobss gabeduli biznes-idea gauCnda, gadawyvita<br />
kompiuteri iolad mosaxmar, iaf da ojaxur pirobebSi gamosayenebel,<br />
yvelasaTvis saWiro xelsawyod gadaeqcia. man eleqtrikos stiven vozniakTan<br />
erTad kompania ,,epl kompiuteri’’ daarsa da iseTi ideis ganxorcieleba<br />
daiwyo, romelic maSin saswaulis tolfasad iTvleboda. jobsi<br />
Tavdauzogavi SromisaTvis mzad iyo da warmatebasac miaRwia.<br />
• daviT sarajiSvili TbilisSi 1848 wels daibada. is jer ruseTsa da germaniaSi,<br />
Semdeg safrangeTSi swavlobda. im periodSi franguli koniaki<br />
mTel msoflioSi popularuli da Zalian Zviri iyo. sarajiSvili koniakis<br />
warmoebiT dainteresda da saqarTveloSi samamulo nedleuliT misi<br />
damzadeba gadawyvita. 1885 wels man TbilisSi sawyobi aaSena, sadac sakoniake<br />
spirts muxis kasrebSi aZvelebda. am gabedul wamowyebas yvela<br />
skeptikurad uyurebda. warmatebaSi darwmunebulma sarajiSvilma ki bazris<br />
gafarToeba dagegma. misi firma 1889 wels alkoholiani sasmelebis<br />
ukve ramodenime saxeobas amzadebda franguli teqnologiiT. is 1 aryis,<br />
1 liqioris da 7 koniakis qarxanas aerTianebda da produqciiT ara mxolod<br />
saqarTvelos bazars, aramed ruseTis imperiasac amaragebda. misi<br />
produqciis fasi gacilebiT xelmisawvdomi iyo, xarisxi ki _ Zalian maRali,<br />
amitom rusuli bazris TiTqmis 25% daipyro. es qarTuli produqtis<br />
manamde arnaxuli warmateba iyo.<br />
1913 wlisaTvis sarajiSvilis safirmo koniaks saerTaSoriso gamofenebsa<br />
Tu degustaciebze 9 oqros da 5 vercxlis medali hqonda miRebuli.<br />
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