ekonomika saxelmwifo
ekonomika saxelmwifo
ekonomika saxelmwifo
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firmis strategia ras niSnavs? magaliTi<br />
moulodnelad<br />
gaCen<br />
i-<br />
li<br />
xelsayreli<br />
SesaZ-<br />
leblobebiT<br />
lobasargeb-<br />
momxmareblisaTvis alter<br />
natiuli saqon lis an<br />
momsaxurebis<br />
miwod<br />
eba<br />
sabazro cvlilebebis<br />
gaT valiswineba<br />
produqciis<br />
an<br />
saw<br />
arm<br />
oo<br />
procesis<br />
gaumj<br />
ob<br />
eseba<br />
sazogadoebrivi tenden<br />
ciebis operatiuli<br />
ga-mo ye neba.<br />
iseTi SesaZleblobebis gamoyeneba,<br />
rogoricaa<br />
prod<br />
u-<br />
q tze moTxovnis zrda, iafi<br />
re sursebis baz ris povna, momgebiani<br />
idei<br />
s aRmoCena,<br />
kom-<br />
pan<br />
ia<br />
Ta<br />
Serwyma,<br />
axali<br />
teqn<br />
o-<br />
logiebis danergva da sxv.<br />
firmebi produqtis an mom-<br />
saxurebis<br />
axal<br />
varia<br />
nt<br />
ebs<br />
SeimuSaveben.<br />
damatebiTi momsaxurebis<br />
SeTavazeba.<br />
firmebi mier axali produqciis<br />
Seqmna, an Zvelis<br />
da xve wa da moxmarebis<br />
gaadvileba.<br />
sazogadoebrivi<br />
cnob<br />
ie-<br />
reba da cxovrebis stili,<br />
mosaxleobis<br />
Semos<br />
av-<br />
lebis<br />
zrdasT<br />
an<br />
da<br />
sxva<br />
qveynebTan integraciis<br />
Se de gad icvleba, rac biz-<br />
nesisaTvis<br />
axal<br />
xels<br />
ayrel<br />
SesaZleb lobebs qmnis.<br />
kompaniebi yiduloben licenziebs,<br />
patentebs, savaWro niSnebs. didi<br />
xania<br />
`koka-kolasa~<br />
da<br />
`makdon<br />
ald-<br />
sis~ produqcia mxolod aSS-Si aRar<br />
iyideba.<br />
swrafi safosto momsaxurebis<br />
fir mebi `iu-pi-esi~ (UPS) da `dieiC-eli~<br />
(DHL) popularuli gaxda<br />
msofl<br />
ios<br />
nebismier<br />
wertilSi,<br />
ad-<br />
re satebisaTvis gzavnilebis 2-3<br />
dReSi mitaniT, es daexmara imaSi,<br />
rom mraval qveyanaSi, maT Soris<br />
saqarTveloSic, konkurentTa momsaxureba<br />
daeCrdila da bazris lideri<br />
gamxdariyo.<br />
amerikulma kompaniam `SERVE~, ro-<br />
melic<br />
grandiozul<br />
stacion<br />
al<br />
ur<br />
avtosaremonto saxelosnoebs<br />
flobs, avtomanqanis mflobelebs<br />
dama tebiTi momsaxurebac SesTavaza.<br />
man<br />
saxelosnoebi<br />
gamoZ<br />
ax<br />
ebiT<br />
( mobiluri<br />
saremonto<br />
saxel<br />
osnoebi)<br />
gaxsna,<br />
riTac<br />
mniSvnelovan<br />
warm<br />
at<br />
e-<br />
bas miaRwia da bazris lideri gaxda.<br />
saTvaleebis<br />
Canacvleba<br />
kont<br />
aq-<br />
turi<br />
linzebiT,<br />
rZisa<br />
da<br />
nat<br />
u-<br />
raluri wvenebisaTvis minis taris,<br />
plastmasis, Tunuqis an qaRaldis<br />
SefuTviT Secvla, cifruli<br />
fotografiis bazarze gamoCena, amis<br />
saukeTeso magaliTia.<br />
Tu<br />
mosaxleobis<br />
did<br />
nawils<br />
xel<br />
ov-<br />
nuri tyavis qurTukebi ufro metad<br />
izidavs,<br />
vidre<br />
bun<br />
ebrivi,<br />
mewarmem<br />
es tendencia axali produqtebis<br />
dagegmvisas unda gamoiyenos.<br />
sam Seneblo bumi TbilisSi, sazogadoebrivi<br />
tendenciebis biznesze<br />
zegavlenis naTeli magaliTia.<br />
naxazze naCvenebia erT bazarze moRvawe xuTi msxvili kompania. maTgan yvelaze<br />
didi wili CC kompanias aqvs. is 40%is tolia. CC kompania bazris lideria.<br />
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