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ekonomika saxelmwifo

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inflacia - qveyanaSi warmoebuli saqonlis da<br />

momsaxurebis fasebis saSualo donis zrda.<br />

sxvanairad, inflacia fulis gaufasurebis,<br />

misi msyidvelobiTi unaris mniSvnelovnad<br />

Semcirebis procesia.<br />

kapitaluri resursebi (ZiriTadi kapitali) _<br />

saqoneli, romelic warmoebulia da gamoiyeneba<br />

sxva saqonlisa da momsaxurebis sawarmoeblad.<br />

magaliTad: Senobeba-nagebobebi,<br />

iaraRebi da manqana-mowyobilobebi.<br />

qvotebi – limitebi, romlebic wesdeba <strong>saxelmwifo</strong>s<br />

mier SemoRebuli kanonebis an normatiuli<br />

aqtebis Sesabamisad saerTaSoriso<br />

vaWrobaSi importirebuli an eqsportirebuli<br />

saqonlis raodenobis SezRudvisaTvis.<br />

mbrZaneblur <strong>ekonomika</strong>Si, Cveulebriv, <strong>saxelmwifo</strong><br />

sagegmo organoebi gansazRvraven saqonlis<br />

da momsaxurebis mwarmoeblebis sawarmoo<br />

mizans.<br />

klebadi zRvruli sargeblianoba _ farTod<br />

gavrcelebuli damokidebuleba, roca saqonlis<br />

yoveli momdevno damatebiTi erTeulis<br />

moxmarebiT miRebuli kmayofileba (zRvruli<br />

moxmareba) mcirdeba.<br />

konglomeraciuli Serwyma- gansxvavebuli<br />

saqmianobis ori an meti sawarmos<br />

erT mmarTvelobaSi gaerTianeba.<br />

konkurencia _ ori an meti adamianis an organizaciis<br />

miswrafeba miiRon erTi da igive<br />

saqoneli, momsaxureba an sawarmoo da finansuri<br />

resursebi. momxmareblebi metoqeobas uweven<br />

sxva momxmareblebs, mwarmoeblebi ki _<br />

sxva mwarmoeblebs. ix., aseve, sabazro struqtura.<br />

korporacia – biznes-firmis samarTlebrivi<br />

forma, sadac mesakuTreebis savalo pasuxismgebloba<br />

firmis winaSe SezRudulia investirebis<br />

mizniT Sesyiduli aqciebis wilis<br />

mixedviT. korporacia registrirdeba <strong>saxelmwifo</strong>s<br />

mier da firmis individualur mesakuTreTagan<br />

damoukideblad moqmedebs, rogorc<br />

iuridiuli erTeuli.<br />

klienti – calkeuli piri, romelic saqonelsa<br />

da momsaxurebas yidulobs. kriteriumi _<br />

sargeblianobis standartebi an zomebi, romlebsac<br />

Aadamianebi imisaTvis iyeneben rom<br />

Seafason, ra ufro mniSvnelovania.<br />

likviduroba _ zogierTi, magram ara yvela<br />

finansuri da fizikuri aqtivebis maxasiaTebeli.<br />

maRallikviduri aqtivebis qceva naRd<br />

fulad SesaZlebelia Zalian mokle droSi<br />

umniSvnelo danaxarjebiT an danaxarjebis<br />

gareSe.<br />

208<br />

marketingi – ideebis, saqonlisa da momsaxurebis<br />

koncefciis, faswarmoqmnis, promouSenisa<br />

da gavrcelebis dagegmvisa da Sesrulebis<br />

procesi<br />

mbrZanebluri (sakomando) <strong>ekonomika</strong> - <strong>ekonomika</strong>,<br />

sadac warmoebisa da ganawilebis (distribuciis)<br />

sakiTxTa umetesoba wydeba centralizebuli<br />

dagegmviTa da kontroliT.<br />

mdgradoba bazarze- biznesis momgebian mdgomareobaSi<br />

xangrZlivi arseboba.<br />

mewarmeoba _ adamianuri resursi, romelic<br />

sakuTar Tavze iRebs saqonlisa da momsaxurebis<br />

warmoebisaTvis saWiro sawarmoo<br />

resursebis organizebis risks.<br />

mewarmeebi - adamianebi da firmebi, romlebic<br />

sawarmoo resursebs iyeneben saqonlis<br />

da momsaxurebis sawarmoeblad.<br />

mewarmeobis unari- bazarze axali an ukeTesi<br />

saqonlis da momsaxurebis Semosatanad xelsayreli<br />

SesaZleblobebis danaxva da maTze<br />

drouli reagireba, SezRuduli resursebis<br />

konkurentebze efeqtianad gamoyeneba da axali<br />

ideebis da teqnologiebis danergva.<br />

mTliani erovnuli produqti (mep) – mTliani<br />

Sida produqtis (mSp) alternativa, romelic<br />

izomeba erT weliwadSi warmoebuli saqonlis<br />

da momsaxurebis RirebulebiT. mep-i<br />

zomavs qveynis rezidentebis (moqalaqeTa) ku-<br />

Tvnili resursebiT warmoebul produqcias,<br />

miuxedavad imisa, Tu sad aris es resursebi<br />

ganlagebuli. mSp gansazRvravs qveynis sazRvrebSi<br />

arsebuli resursebiT warmoebul Sedegs,<br />

miuxedavad imisa, Tu visi sakuTrebaa es<br />

resursebi.<br />

mTliani Sida produqti (mSp) _ kalendaruli<br />

wlis ganmavlobaSi qveyanaSi warmoebuli<br />

yvela saboloo saqonlisa da momsaxurebis<br />

sabazro Rirebuleba. ix., aseve, mTliani erovnuli<br />

produqti (mep).<br />

mTliani Semosavali _ Semosavali, romelsac<br />

firma iRebs saqonlis realizaciidan. igi<br />

iangariSeba, rogorc gamoSvebuli produqciis<br />

fasisa da raodenobis namravli.<br />

miwa (bunebrivi resursebi) - ,,bunebis nabo-<br />

Zebi”: okeaneebi, haeri, mineraluri resursebi<br />

da tyeebi, aseve miwis aTvisebuli nakveTebi,<br />

romelTa gamoyeneba SeiZleba saqonlisa da<br />

momsaxurebis warmoebisaTvis. rodesac xorcieldeba<br />

investireba miwisa da bunebrivi<br />

resursebis gasaumjobeseblad, es resursebi<br />

nawilobriv kapitalur resursebad gardaiqmneba.

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