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14 | P a g ekvlevis farglebSi aseve dadginda cvlian Tu ara sunamos saxesgamokiTxuli i momxmareblebi. gairkva, rom gamokiTxulebis 56% xSiradcvlis sunamos saxes, 29% met-naklebad xSirad, radgan sunamoebs ZiriTadadCuqnian. Tavisi sunamos erTgulad ki mxolod 16 % rCeba.aseve mniSvnelovania faqtorebis Sefaseba, maRaziis arCevis dros,gamokiTxuli sunamos momxmareblebisTvis yvelaze mniSvnelovani aRmoCndaasortimentis ganaxleba axali sunamoebiT. Tumca aseve mniSvnelovaniadabali fasebi da perioduli fasdaklebebi. SedarebiT nakleb mniSvnelobasaniWeben imas rom maT mier arCeuli maRazia iyos farTo qseli.mniSvnelovani faqtorebi maRaziis arCevisas4030201001.ZalianmniSvnelovania2.mniSvnelovania3.naklebadmniSvnelovania4.umniSvneloarac Seexeba sunamos fasebs, ZiriTadad yiduloben 50-100 laramdeRirebulebis sunamoebs, rasac aseve adastureben Cvens mier gamokiTxulimaRaziebis menejerebi. Semdeg modis 50 larze naklebi Rirebulerbissunamoebi, 100-150 150 laramde yidulobs gamokiTxulebis 13.6%. 150 laris zeviTki mxolod 3.6%.SeZenili sunamos fasi50,040,030,020,010,00,050-100laramde50laramde100-150laramde150lariszeviT
15 | P a g eaRmoCnda, rom is vinc sunamoze xarjavs 150 lars zeviT, sunamos yidulobswliwadSi erTxel an ufro iSviaTad, xolo is vinc 3 TveSi erTxelyidulobs ZiriTadad 50-100 laramde xarjavs.kvlvis erT-erTi mizani iyo dadgeniliyo Tu romel brends aniWebenupiratesobas sunamos momxmareblebi. gamokiTxul momxmarebelTa Sorisyvelaze popularuli brendia Channel, Semdeg mas mosdevs Dior, Armani aseveupiratesobas aniWeben Nina Ricci da Lancome. maRaziebis menejerTa gamokiTxvisSedegadac TiTqmis igive brendebi dasaxelda yvelaze popularuladmoTxovnad brendebad. maTi TqmiT yvelaze popularuli brendia Channel.Semdeg mas mosdevs Nina Ricci.qalbatnebisTvis yvelaze sasurveli brendebi20151050C hanelDiorNina R icciArmaniLacos taC alvinK leinG ucciV ers aceE lleHugo B os sdolce&G abbanaB ugattiK enz oLancomeP umaMexxDavid offmamakacebisTvis yvelaze sasurveli brendebi20151050ArmaniChanelNina RicciLancomeGucciVersaceKenzoDiorCalvinKleinE lledolce&GabbanaLacostaMexxBugattiHugo BossPumaDavid off
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