m i k r o m i k r o Ã¢Â€Â“ k v l e v e b i k v l e v e b i k v l e v e b i

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222 | P a g eD&G juniori aris gamoyofili xazi romlis miznobriv sanazro segmentswarmoidgenen bavSvebi 11 wlis qvemoT. msgavsad D&G-s s mozrdila xazisa D&Gmisdevs sezonur tendencias gogonebisa da biWebisaTvis asakis mixedviTsegmentaciis gamoyenebiT.kvlevis SedegebiCven CavatareT kvleva, romlis mizani iyo, qarTvel momxmarebelSi popularulitansacmlis brendis gamovlena. kvlevis farglebSi sul gamokiTxuli iqna 155adamiani, aqedan 101 qali da 54 mamakaci. respodentebi gansxvavdebodnenerTmaneTsigan statusis mixedviT, Tumca ZiriTad nawils Seadgendnenstudentebi (49%) da dasaqmebuli adamianebi (37%).gamokiTxulTa umetesoba tansacmls situaciis Sesabamisad iZens. TumcazogierTi maTgani, periodulad, drois erTsa da imave monakveTSi amjobinebstansacmlis SeZenas.respodentTa umravlesoba tansacmels maRaziaSi an bazrobaze iZens50,040,030,020,010,00,044,3 43,99,11,7maRaziaSi bazrobaze vikerav internetiTCatarebulma kvlevam gamoavlina is ZiriTadi faqtorebi, romliTac afasebenmomxmareblebi maRazias tansacmlis arCevis dros. gamovyaviT Semdegi ZiriTadifaqtorebi: dabali fasi, fasdaklebebi da sxvadasxva aqciebi, farTo arCevani,farTo qseli, interieri, momsaxurebis xarisxi da mosaxerxebeli mdebareoba.respodentebs TiToeuli maTgan unda SeefasebinaT qulebiT: 1. ZalianmniSvnelovania, 2. mniSvnelovania, 3. nakleban mniSvnelovania, 4. umniSvneloa.
223 | P a g e100806040200Zalian mniSv.mniSvnelovanianaklebad mniSvn.umniSvneloarogorc diagramidan Cans, Zalian mniSvnelovani faqtori gamokiTxulimomxmareblebisTvis aRmoCnda farTo arCevani da momsaxurebis xarisxi. aseveyuradRebas aqceven dabal fass, mosaxerxebel mdebareobas da fasdaklebebs.SedarebiT umniSvneloa farTo qselis arsebobis faqtori.respodentebis mier aseve Sefasda tansacmlis arCevis dros iseTi faqtorebi,rogoricaa tansacmlis xarisxi, dabali fasi, brendi da modis tendenciebi.120100806040200Zailian mniSv.mniSvnelovanianaklebad mniSvumniSvneloa
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m i k r o m i k r o Ã¢Â€Â“ k v l e v e b i k v l e v e b i k v l e v e b i

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