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192 | P a g e4035302520151050Zalian mniSvnelovanimniSvnelovaninakleb mniSvnelovaniumniSvnelorogorc diagramidan Cans momxmareblisTvis yvelaze niSvnelovani centrisarCevis dros kargi momsaxureoba aRmoCnda, Semdegi faqtori romelicgavlenas axdens momxmareblis gadawyvetilebaze aris dabali fasebi.momxmareblisTvis nakleb umniSvnelo aRmoCnda perioduli fasdaklebebi darac ar unda gasakvirvi iyos megobris/nacnobis rCeva.rac Seexeba momsaxureobas, rogorc mogexsenebaT, saqarTveloSi am mxrivarcTu ise saxarbielo mdgomareobaa, sportul-gamajansaRebel sferoSiki am mxriv Semdegi tendencia gamoikveTa: gamokiTxulmomxmarebelTa52% met-naklebad kmayofilia momsaxureobiT, 40% kmayofilebasgamoTqvams miRebuli momsaxureobiT da mxolod 2%-ma daafiqsira Tavisiukmayofileba momsaxureobis xarisxTan dakavSirebiT.
193 | P a g egasaRebis stimulirebadRes yvelas da yvelafers sWirdeba reklama, reklamas didi mniSvnelobaaqvs zogadad firmis saqmianobisTvis. kargi reklama es ukve warmatebissawindaria. reklamas mimarTavs Cvens mier gamokvleuli sportulikompleqsebis umravlesobac (kerZod ki 85%). reklamisTvis ZiriTadadmimarTaven televizias, mas mosdevs radiosa da Jurnal-gazeTebSireklamireba.gasaRebis stimulirebis erT-erT mniSvnelovan faqtors warmoadgensfasdaklebebi. iseve rogorc reklamas, masac sakmaod xSirad mimarTavenxolme. Cvens SeTxvevaSi fasdaklebebs kompleqsebi ZiriTadad mudmivklientebs ukeTeben. fasdaklebebs ZiriTadad mimarTaven sadResaswauloperiodSi, ufro axal wels da 8 marts. am periodSi, centrebis TqmiT,sakmaod izrdeba moTxovna. zogadad moTxovna ki sezonebis mixedviTSemdegia: yvelaze maRali moTxovnaa gazafxulze, Semdeg modisSemodgoma, xolo yvelaze dabali moTxovna zafxulisa da zamTrissezonze dafiqsirda.gamokiTxul sportul-gamajansaRebeli kompleqsebis 25%-ze mets hyavskorporatiuli klientebi, romelTac sTavazoben specialurfasdaklebebs.momxmareblebs aseve sTavazoben abonimentebsac, ZiriTadad 1 Tviani, 3Tviani da 1 wliani xangrZlivobebis abonimentebs SemogTavazeben. maTganki momxmarebelisTvis yvelaze xelsayreli da sasurveli erT Tvianiabonimentebi aRmoCnda. ramdenime saxis sxvadasxva momsaxurebisabonimentis sargeblobis SemTxvevaSi sportul-gamajansaRebelicentrebis umetesoba momxmareblebs sTavazobs specialur fasdakebebs anCuqnis maT damatebiT serviss.
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m i k r o m i k r o Ã¢Â€Â“ k v l e v e b i k v l e v e b i k v l e v e b i

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