m i k r o m i k r o – k v l e v e b i k v l e v e b i k v l e v e b i

57 | P a g egamokiTxvis Sedegad gamoirkva rom xarisxiani produqti da fasebi arisyvelaze mniSvnelovani, Semdeg modis farTo qseli da fasdaklebebi,Semdeg teritoriuli niSani, xolo bolo adgilebze aris Tu ramdenadpopularulia kompania da gasamarTi sadguris Tanamedroveoba servisebisfarTo arCevaniT.kvlevam aseve aCvena faqtori romelic Cven ar gvqonda miTiTebuli damomxmaebels SeeZlo mieTiTebina. momxmarebelTa umetesobam es punqtiSeuvsebeli datova, mxolod maTma 7% Seavso igi da erTsulovnaddaasaxeles faqtori _ momsaxureba. romlis mizezebic iyo naklebiraodenobiT Casxmuli sawvavi vidre ekuTvnoda, TavRia datovebuliavtomobilis benzinis avzi.kvlevis farglebSi aseve gamovlinda momxmareblis favoriti sawvavisraelizatori kompania romlis qselis gasamarTi sadgurebiTacsargebloben momxmareblebi. Sedegebi ki Semdegia:• lukoili – 42%• visoli _ 22%• eko-jorjia _ 17%• rompetroli _ 7%• sxva _ 7%• mniSvneloba ar aqvs _ 5%kvlevis mixedviT sawvavis bazari ramodenime kompanias aqvs dapyrobilibrendebs Soris aSkara upiratesobiT liderobs moulodnelad lukoili,romlis ZiriTAdi ganmapirobebeli aris is rom mas aqvs fasdaklebebi daufro farTo qseli vidre mis ZiriTad konkurentebs. visolma moklexanSi efeqturi marketingis saSualebiT miaRwia warmatebas, xolo ekosmomxmarebelTa didi nawili icnobs rogorc xarisxiani sawvavisrealizatori.