m i k r o m i k r o – k v l e v e b i k v l e v e b i k v l e v e b i

159 | P a g eaRsaniSnavia rom, ganvadebiT gayidvaTa raodenobiT- 33% liderobs TBCbanki, romelic momxmarebels sTavazobs 0% ian ganvadebas. Semdegadgilzea saqarTvelos banki ganvadebiT gayidvaTa 32%-iT da romelicmomxmarebels sTavazobs 26%-ian ganvadebas. momxmarebelTa 31% sargeblobstaoprivatbankis ganvadebis momsaxurebiT, romelic bazarze gamodis 5% ianisaprocento ganakveTiT erT Tveze da Semdgom 11%-s inawilebs saxalxobanki, Sesabamisad 14% saprocento sargebliT. ganvadebiT gayidvaSiaRsaniSnavia sxva bankebis monawileobac. Tumca isini SedarebiT naklebprocents inawileben. maTi wilobrivi jami mxolod da mxolod 7%-ia.bankebisaxalxo banki9,6banki respublika4,4taoprivatbanki27,2prokredit banki1,8Ti-bi-si bankisaqarTvelos banki28,928,10,0 5,0 10,0 15,0 20,0 25,0 30,0 35,0mobilur telefonebze arsebuli aqciebimobilurebis bazarze moqmedi maRaziebis raodnobis zrdasTan erTad,nelnela izrdeba da ixveweba sxvadasxva aqciebis saxeebi, romlebsacmaRaziebi Tavazoben momxmareblebs gayidvebis gasazrdelad.Cvens mier Catarebuli kvlevis Sedegad gamoikveTa, rom mobilurebisbazarze maRaziebi iyeneben sxvadasxva aqciis saxeebs, rogoricaafasdaklebebi, reklamebi, mibmiTi gayidvebi da sxv. Tumca aRsaniSnavia, romam mxriv maRaziebis umetesoba daxvewas saWiroebs. gamokiTxuli maRaziebis19%-ma aRniSna, rom saerTod ar mimarTavs aranair aqciebs. DdRevandelizrdadi konkurenciis pirobebSi ki saWiroa sxvadaxxva aqciebisa dareklamebis gamoyenaba warmatebis misaRwevad.