m i k r o m i k r o – k v l e v e b i k v l e v e b i k v l e v e b i

209 | P a g eSeimuSavebs turistebis dacvisa da usafrTxoebis programas, romelic undaganaxorcielon turistuli saqminobis subieqtebma, da xelmZRvanelobas uwevsmis Sesulebas. igive organoxels uwyobs saswavlo programebisa da dawesebulebis Seqmnas turistuliindustriisaTvis kadrebis momzadebis, gadamzadebisa da kvalifikaciisamaRlebis mizniT. transportireba, sastumros dajavSna, agreTve zogjerfirmebi sTavazoben saswavlo turebs, romlebic saqarTveloSi Zliergavrcelebulia.saqarTvelos turistuli firmebis umravlesoba marketingul gamokvlevebs aratarebs, magram iyenebs marketinguli kompleqsis iseT elements rogoricaastimulireba. stimulirebis meTodebs Soris ki iyeneben reklamas da gasaRebisstimulirebas.gamokiTxvis saSualebiT gamovlinda, rom saqarTvelos turistuli firmebisumravlesoba mimarTavs tele reklamas,aseve reklama gazeTSi, JurnalSi,dasponsoreba, lifletebs, veb-gverdebs, gare reklamas da sxv.turistuli firmebis saqmianoba mimarTuli unda iyos dadebiTi imijisformirebisaken, radgan turizmis sferoSi imiji gadamwyvetia. turistulifirmebis saqmianobis Sefaseba SesaZlebelia mxolod turistuliproduqtis/momsaxurebis moxmarebis procesSi, amitom turistebi da mogzaurebisaagentos mimarTaven imijidan gamomdinare. imijis formirebisaTvis ki saWiroaara mxolod efeqturi sareklamo kampaniis warmoeba, aramed firmis miergaweuli momsaxurebis maRali xarisxi da saimedooba.mTels msoflioSi ganuwyvetliv mimdinareobs is integraciuli procesebi,romlebic moiazrebs sxvadasxva saxelmwifos Soris mWidro urTierTkavSirsaTu TanamSromlobas. integraciis mTavar pirobas warmoadgens ganviTarebisdonis amaRleba yvela sferoSi, maT Soris turizmSic, romelic erT-erTprioritetul dargadaa aRiarebuli. turizmi xom swored is sferoa, sadacqveynebs Soris warmatebuli urTierToba damokidebulia imaze, Tu ramdenadaauzrunvelyofili calkeuli pirebis, turistebis usafrTxoeba.