m i k r o m i k r o – k v l e v e b i k v l e v e b i k v l e v e b i

220 | P a g epiriqiT Zalian moduria. Bbenetonis ferebis speqtrs SeuZlia daakmayofilosnebismieri asakisa da gemovnebis momxmareblis moTxovnebi.sisleis istoria daiwyo 1968 wels parizSi jinsis koleqciiT. am brendmaZalian bevri siaxle Semoitana modis samyaroSi da Tavisi daarsebidan erTweliwadSi SesTavaza sazogadoebas avangarduli stilis Cacmuloba. kompaniissaqmianoba ZiriTadad mimarTuli iyo axlagazrdobaze. 1985 wlamde sisley ar iyodamoukidebeli, Semdeg ki Camoyalibda damoukidebeli SemoqmedebiTi jgufi.moxda cvlilebebi gayidvebis, promouSenisa da warmoebis meTodebTandakavSirebiT, Seicvala logo.yovel sezonze kompania uSvebs mamakacisa da qalis tansacmlis koleqciebs,romelTa mizania ar CamorCes maT, vinc mihyveba modas da Tvals adevnebs modissamyaroSi axal tendenciebs. es koleqciebi moicavs rogorc sportul, iseyoveldRiur da klasikur, elegantur tansacmels, romelic ultraTanamedrove da umaRlesi xarisxisaa. sislei sTavazobs momxmarebelstansacmels dRis yoveli monakveTisaTvisgansxvavebuli saWiroebebidan gamomdinare. swored maTi gaTvaliswinebiTyalibdeba modaSi momavlis tendenciebi.zara tansacmlis sayovelTaod cnobili brendia, romelic ekuTvnis moduritansacmlis msoflioSi erT-erT umsxviles distributor kompania inditeqs-s.zaras damaarsebelma amansio ortega gaonam pirveli maRazia gaxsna 1975 wels,rasac mohyva didi warmateba da warmoiqmna maRaziaTa qseli. zara axorcielebsTavisi produqciis gavrcelebas maRaziebis sakuTari qselis meSveobiT.maRaziebi, rogorc wesi, ganTavsebulia qalaqis yvelaze cocxal savaWronawilebSi. kompania Tvlis, rom misi maRaziebi misTvis saukeTeso reklamaa.amitom maRaziis dizainsa da arqiteqturas eqceva Zalian didi yuradRebasaimisod raTa Seiqmnas ganumeorebeli, Tbili da kaSkaSa interieri. koleqciisganTavseba maRaziaSi xdeba mimdinare sezonis tendenciebis gaTvaliswinebiT daamasTanave ise, rom gamoiyos yoveli kviris siaxleebi.