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216 | P a g eunda iTqvas, rom es saerTod saqarTveloSi mcire biznesis sferoSi arsebuliproblemaa.miuxedavad im mtkicebulebebisa, rom saqarTvelo turizmis qveyanaa, rom aqrogorc arsad ise ganviTardeba es dargi, rom sami msoflio donis sastumroSendeba. jerjerobiT mainc aqedan gamsvlel turiztTa ricxvi ufro metiavidre SemomsvlelTa. amis mizezia: kompleqsuri momsaxurebis saagentoebissimcire, qveynis cnobadobis dabali xarisxi, konfliqturi zonebi (afxazeTi daoseTi) da sxva mravali problema. Tumca isic unda vaRiaroT, rom bolo 5welia qveyanis cnobadobis xarisxi gaizarda da Sesabamisad wina wlebTanSedarebiT Semomsvleli turistTa raodenobac yovel momdevno welsmatulobs. ZiriTadad Semomsvleli turistebidan Warbobs israelismoqalaqeebi.wina wlebTan SedarebiT sagrZnoblad gazrdilia gasvliTi turistebisraodenobac. ZiriTadi tendenciebia gazafxuli_zafxuli _ TurqeTi, zamTarSi_ egvipte, didi moTxovnaa evropazec Tumca vizebze SezRudvis gamo turi verdgeba. am statistikis mTavari faqtorebi aris is, rom saqarTveloSi dasvenebagaZvirda, im TanxiT riTac saqarTvelos sazRvao kurortebze isveneb SegiZlianaxo TurqeTi, sadac fuli-xarisxis Sefardeba ufro optimaluria. gasvliTiturizmis zrdaze bolo 2 welia gavlena iqonia agreTve saqarTveloSiarsebuli bankebis axalma produqtma “dasveneba ganvadebiT”.
217 | P a g epopularuli tansacmlis brendebis kvlevaSesavalisaqarTvelos axalgazrda ekonomistTa asociaciam Caatara kvleva, romlismizani iyo qarTvelo momxmarebelSi, tansacmlis popularuli brendebisgamovlena. kvlevis farglebSi gamokiTxuli iqna 155 momxmarebeli (ix. danarTi#1) da 75 maRazia (ix. danarTi #2). maRaziebs Soris iyo rogorc popularulibrendebis maRazia da aseve Cveulebrivi maRaziebi, romlebSic warmodgeniliasxvadasxva saxis brendebi. aseve gavarkvieT ra faqtorebs aniWeben upiratesobasmomxmareblebi tansacmlis arCevis dros da aseve maRaziis arCevis dros.qartuli samosis istoriaiseve rogorc sxva erebis warmomadgenlebi, qarTvelebic uZvelesi droidanve,originalurad, Taviseburad imosebodnen. rasac mravali mizezi ganapirobebda.mkvlevarTa azriT, sxeulis xelovnuri safaris, tansacmlis formebsgansazRvravs eTnikuri normebi da ekologiuri pirobebi, sameurneomdgomareoba da xalxTa Soris kulturul-istoriuli kavSiri.tansacmlis pirvelyofili saxea Seukeravi mosasxamebi da sxeulis garkveulinawilebis dasafaravi naWrebi.sazogadoebis ganviTrebis garkveul etapze erTmaneTs gaemijna qalis damamakacis, gaTxovili da gasaTxovari qalis, yoveldRiuri da sadResaswaulo,ritualuri, saqorwilo da samgloviaro da sxva tansacmeli. gaCndatansacmlis profesiuli da klasobrivi saxeebi.Zveli xalxebidan siSiSvles mxolod berZnebi ar eridebodnen, magram berZnulgemovnebas da tradiciebs brZola gamoucxada qristianobam, bizantiaSi daiwyesmZime qsaovilisgan Sekerili samosis tareba, raSic adamianis sxeuligauCinarda. sxeulis warmomCeni samosi ufro mogvianebiT gaCnda evropisxalxebSi, rasac safuZvlad daedo CrdiloeTidan da aRmosavleTidan wamosulielementebi-Sarvali da xalaTi.
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m i k r o m i k r o Ã¢Â€Â“ k v l e v e b i k v l e v e b i k v l e v e b i

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