m i k r o m i k r o – k v l e v e b i k v l e v e b i k v l e v e b i

56 | P a g eirCevdnen benzinis tips 1-4 qulamde sabolood ki miviReT SemdegiSedegebi:1. xarisxi – 284 qula2. fasi – 282 qula3. brendi – 212 qula4. ekologiuroba – 210 qularogorc xedavT xarisxi da fasi bevrad mniSvnelovania brendze daekologiurobaze rac normaluria. iyvnen respondentebi romlebic ufroglobalurad uyurebdnen sawvavis gamoyenebas da maTTvis mniSvnelovaniiyo ekologiuroba, Tumca maT ra Tqma unda Warbobdnen respondentebiromlebic mxolod lokalurad udgebodnen sakiTxs da mxolod TavianTjibeze fiqrobdnen.interesis obieqts warmoadgenda isic rom Tu ris mixedviT irCevdnenmomxmareblebi benzingasamarT sadgurs. momxmarebels unda SeefasebinaSemdegi kriteriumebi: xarisxiani produqti, fasi fasebi, fasdaklebebi,farTo qseli, popularuli kompania, teritoriuli niSani da servisebisfarTo arCevani (Tanamedrove sadguri).benzingasamarTi sadguris arCevis mizezi120100806040200