m i k r o m i k r o Ã¢Â€Â“ k v l e v e b i k v l e v e b i k v l e v e b i

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214 | P a g efasdaklebas ojaxurpaketebzefasdaklebaserTgul klientebzeganvadebis gziTvTanamSromlobbankebTanindividualurikorporatiuligamokiTxvis saSualebiT gamovlinda, rom saqarTvelos turistuli firmebisumravlesoba mimarTavs tele reklamas, aseve reklama gazeTSi, JurnalSi,dasponsoreba, lifletebs, veb-gverdebs, gare reklamas da sxv.satelevizioradioJurnal_gazeTebilifletebisxvaw eb-siteliteboxturistuli kompaniebis azriT momxmareblebi yvelaze did mniSvnelobasaniWeben tranportirebas, usafrTxoebas da kvebas. rac Seexeba dazRvevas:ucxoeli turistebistvis is Zalian mniSvnelovania, xolo qarTvelebi mas didyuradRebas ar aqceven, ubralod zogierTi turistuli saagento moiTxovsmaTgan janmrTelobis dazRvevas. qarTvelebisTvis is ubralod aucileblobaswarmoadgens.
215 | P a g etransportirebagidikvebausafrTxoebadazRvevasastumrosaqarTveloSi ekonomikis ganviTarebis mxriv turizmi rom prioritetulidargia es aRiarebuli movlenaa. albaT amis mizezia turistuli kompaniebismomravlebac. dResdReobiT marto TbilisSi daaxloebiT 78-mderegistrirebuli turistuli firmaa. maTi umravlesoba wvrili kompaniaa damxolod gasvliT turizmze muSaobs. am momsaxurebis Taviseburebaswarmoadgens is, rom sWirdeba cota Tanxa. mxolod gasvliT turizmze momuSaveturistul kompaniebis saqmianoba Semoifargleba im servisis SeZleniT,remelsac daniSnulebis adgilis romelime kompania qmnis da gvTavazobs. Aaserom es SedarebiT advilia vidre Semomsvlel turistTa momsaxureba. amSemTxvevaSi turistuli firmis xarjebi metia _ mas Wirdeba avtomobilebituristTa gadasaadgileblad, ganTavsebisaTvis saWiro momsaxureba(sastumroebis dajavSna, iq mowyoba), turistuli aRWurviloba (karvebi, saZiletomrebi da a.S) xarjebis sididesTan erTad aseTi kompaniebis SemosavalicSesabamisad didia.saqarTvelos bazarze turistul firmebfTan mimarTebaSi Semdegi tendenciaSeiniSneba: rogorc swrafad Cndebian isini, aseve swrafad uCinardebian. Amasmravali mizezi aqvs: pirveli, is rom firma ixsneba spontalurad _ ramdenimekompiuteriT da sami ucxo enis mcodne TanamSromliT firma gasvliT turizmzemuSaobs, Tumca aseTi kompaniebi konkurencias ver uZleben da maleve ixurebian_ es susti menejmentis da araswori marketinguli strategiis Sedegia. Tumca
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93 | P a g emomsaxurebazea ufro maR
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m i k r o m i k r o Ã¢Â€Â“ k v l e v e b i k v l e v e b i k v l e v e b i

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