m i k r o m i k r o – k v l e v e b i k v l e v e b i k v l e v e b i

221 | P a g eAdidas-i aris germanuli sportuli samosis da aqsesuarebis mwarmoebeli brendi.igi aerTianebs Adidas-is, Reebok-isa da TaylorMade_is markebs. Adidas-i arismsoflioSi sididiT meore adgilze Nike-s Semdeg.dRevandeli Adidas-is sawarmo sabolood Camoyalibda 1949 wlis 18 agvistosadolf dasleris mier. es saxelwodeba aerTianebs damfuZneblis saxelis `adi~da gvaris `das~ sawyis asoebs. dasleris fexsacmelebi iyo revoluciurisportul samyaroSiLevi Strauss & Co kerZo mflobelobaSi arsebuli tansacmlis mwarmoebelikompaniaa, romelic msoflioSi cnobilia Tavisi Levis-is brandes jinsiT. isdaarsda 1853 wels, roca levi strausi Camovida bavariidan, germaniidan sanfranciskoSi,kaliforniaSi. 1920 wlamde Tanamedrove saxiT jinss arawarmoebdnen.1990 wlisaTvis brandi gabedulad Sexvda sxva brendebi mxridan mZlavrkonkurencias da ufro iaf produqcias ucxoeTidan. kompaniam daiwyo TavisiaSS-s qarxnis daxurvis daCqareba da misi gamoyeneba ofSoruli SeTanxmebebiT.New York Times-is mixedviT Levi Strauss-I aris wamyvani, samoselis industriaSi,savaWro markebis TvalsazrisiT.2007 wlisaTvis Cavardnebis Semdeg kvlv gaxda maRali mogebis mqone kompania.misi mTlini gayidvebi 4 milionze metia, Tumca es 1990-ian wlebzTan SedarebiTsamjer naklebia.Dolce & Gabbana aris italiuri modis saxli. misi momxmareblebi arian madona,monika beluCi, aiumi hamaski, izabela rozelini, kaili minougi da sxvebi.kompania daarsda italieli dizainerebis domeniko dolCesa da stefano gabanasmier da dafuZnebulia milanSi. 2005 wlisaTvis maTi wliuri brunvaSeadgenda597 milion fund stenlings, ( 750 milion evros). Dolce & Gabbana-s aqvsori mTavari sawrmoo xazi, is specializdeba maRali fasisa da xarisxisproduqtze.