m i k r o m i k r o – k v l e v e b i k v l e v e b i k v l e v e b i

219 | P a g eamerikuli kompania Mexx sTavazobs momxmarebels tansacmlisa da aqsesuarebisfarTo asortimenetebs mamakacebs, qalebsa da bavSvebs. is eweva rogorcsabiTumo, ise sacalo vaWrobas da aseve home shopping-s. misi produqciawarmodgenilia msoflios 65-ze met qveyanaSi, maT Soris saqarTveloSic.es kompania daarsda 1980 wels da saxelad daerqva meqsi, roca amave kompaniisori brendi Moustache (mamakacebisTvis) da Emanuelle (qalebisTvis) gaerTianda damiiRes axali saxelwodeba M(oustache) + E(manuelle) + XX = MEXX. im droidanmoyolebuli kompania swrafad izrdeboda da dRes igi warmoadgenssaerTaSoriso kompanias, romelSic mTeli msoflios masStabiT dasaqmebulia6000 TanamSromeli.2001 wels kompania iyida Liz Claiborne Inc.- ma, romelic aris msoflioSi erT-erTiumsxvilesi multi-brendi tansacmlis, aqsesuarebisa da sunamoebis mwarmeobelikompania. am ukanasknelis porTfeli 44 brendisagan Sedgeba.United Colors Of Benetton msoflioSi erT-erTi yvelaze cnobili italiurisavaWro markaa. am kompaniis warmatebis istoria daiwyo 1955 wels italiurqalaq trevisoSi, roca 4 ojaxiSvilidan ufosi vaJi luCano benetoni 20 wlisiyo da muSaobda gamyidvelad. man SeamCnia, rom adamians sWirdeboda ferebi miscxovrebasa da tansacmelSi. luCanom gayida umcrosi Zmis velosipedi da iyidasakeravi manqana raTa Seekera maisurebi da mieyida adgilobrivi maRaziebisTvis.Semdeg man SesTvaza mis dasa da 2 umcros Zmas SeerTebodnen mas. ase daiwyobenetonebis ojaxuri biznesi da 1965 wels Camoyalibda kompania saxelad UnitedColors Of Benetton.kompaniis internacionaluri stili Camoyalibda ferebis, dinamikisa dakomfortulobis SerwymiT. am kompaniis tansacmels hyavs yvela asakismomxmarebeli. kompaniam gamouSva Tanamedrove sportuli tansacmlis xazi daamasTanave gamoiyena tansacmlis tradiciuli koleqciebi mamakacebisTvis,qalebisTvis da bavSvebisTvis. Bbenetonis mTavari maxasiaTebelia ferebissimravle da sikaSkaSe, rac sulac ar gamoiyureba vulgarulad, aramed