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258 | P a g ediagrama #67000600050004000300020001000058002600 25221688Tbilisi-moskoviTbilisi-stambulistambuliTbilisi-baqobaqoTbilisi-erevaniCveni kvlevis erT-erT mizans warmoadgenda im qveynebis gamovlena, romelTanacyvelaze xSiri urTierToba gvaqvs gadazidvebis kuTxiT. vinaidan kvleva exebamxolod satansporto gadazidvebs, 5 lideri qveynis suraTi gadazidvebismxriv ase gamoiyureba (ix. diagrama #7):diagrama #76543210CineTiukraina azerbaijani germania ruseTi
259 | P a g esatransporto gadazidvebis sferoSi, iseve rogorc TiTqmis yvela biznesSimniSvnelovania sareklamo kampaniebis warmoeba. kvlevis Sedegad dadginda romgamokiTxulTa mxolod 64% mimarTavs stimulirebas. satransporto gadamzidavikompaniebi iyeneben stimulirebis sxvadasxva xerxebs: satelevizio reklama,Jurnal-gazeTebi, bilbordebi, radio, fasdaklebebi, saCuqrebi da inrernetreklama.aRsaniSnavia, rom stimulirebis xerxebs Soris yvelaze aqtualuria:Jurnal-gazeTebi, fasdaklebebi da internet-reklama reklama (ix. diagrama #8):diagrama #86543210rac Seexeba bazris analizsa da konkurentuli garemos Sefasebas,gamokiTxuli kompaniebis 43% miiCnevs, rom konkurentebi maTTvis arwarmoadgens safrTxes; 5% fiqrobs, rom satransporto gadazidvebis bazarzeara hyavT konkurentebi. gamokiTxulTa 52%-ma ki Tavi Seikava kiTxvaze pasuxisgacemisagan (ix. diagrama #9):
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m i k r o m i k r o Ã¢Â€Â“ k v l e v e b i k v l e v e b i k v l e v e b i

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