m i k r o m i k r o – k v l e v e b i k v l e v e b i k v l e v e b i

27 | P a g edolars miaRwia. bazris mniSvnelovani zrda aRiniSna aseveinternet_segmentSi (+80%), amasTan warmoCinda virtualuri reklamispotenciali.sareklamo qaosi awuxebs rogorc momxmareblebes, aseve problemebs uqmnisreklamis Semqmnelebsac. magaliTad, sakabelo satelevizio reklamisSemqmnelebi popularul programebSi reklamebis gansaTavseblad yovel 30wamSi 200 000 dolars ixdian an kidev ufro mets, gansakuTrebiT ki iseTigadacemebis da megamovlenebis dros, rogoricaa Friends (456.000 dolari 30wamian sareklamo droSi), amerikuli fexburTis superTasi (2.4 milionidolari).reklamis umsxvilesi mimwodeblebis sameulidan yvela segmentSi pirveladgilzea `Procter&Gamble~, meore adgili daikava kompania `koka_kola~_m,sameulSi bolo adgilzea kompania `UNILEVER~_i, aseve liderTa siaSiakompania `General Motors~-i.bolo wlebSi masmediis saSualebiT sareklamo kampaniis warmoeba metadZviri da naklebad efeqturi gaxda. Tumca dRemde televiziis mayurebelireklamis SemqmnelTaTvis yvelaze advilad misazid auditoriaswarmoadgens. Tuki adre mayurebels mxolod ramdenime arxis yureba SeeZlo,dRes ukve sakabelo Tu satelituri televiziebis Seqmnis Semdeg masgacilebiT meti arCevanis SesaZlebloba aqvs. adamians SeuZlia Taviaaridos reklamebs arakomerciuli arxebis yurebiT an ubralod,televizoris sxva arxze gadarTviT. bolodroindeli gamokiTxvebisTanaxmad, televiziis daaxloebiT naxevarze meti mayurebeli rTavs ama Tuim arxs komerciuli Wris dawyebisTanave.gaizarda moTxovna internet reklamebze. Tuki 2006 wels masze moTxovnsiyo 11.19%, 2007 wels gaxda – 15.22%, xolo 2008 wlisTvis navaraudevia-19.25%.