m i k r o m i k r o – k v l e v e b i k v l e v e b i k v l e v e b i

224 | P a g eZalian mniSvnelovani faqtori aRmoCnda xarisxi. modis tendenciebs ki naklebmniSvnelobas aniWeben. gansaxvavebuli Sedegebi miviReT dabali fasis dabrendis Sefasebis dros. zogisTvis brends da dabal fass didi mniSvnelobaaqvs zogisTvis ki mTavaria mis mier arCeuli tansacmeli iyos xarisxiani da araqvs mniSvneloba, romeli brensdisaa da ra Rirs.Cveni kvlevis ZiriTad mizans warmoadgenda gagverkvia romelia yvelazepopularuli brendi. es kiTxva gavyaviT or nawilad: romeli brendistansacmeli gaqvs da romeli brendis tansacmels SeiZnedi.80706050403020100romeli brendi gaqvTamrigad, yvelze farTod gavrcelebuli brendi aRmoCnda naiki da levisi,meore adgilzea adidasi, Semdeg modis zara da dolCe gabana. unda aRiniSnos,rom lideroben sportuli tansacmlis brendebi, rac migvaniSnebs momxmareblismidrekilebaze sportuli stilis Cacmulobisken. rac Seexeba qarTulbrendebs, rogorc irkveva, respodentTa yvelaze mcire nawils aRmoaCndaqarTuli brendis tansacmeli.Tumca survili qarTuli brendis tansacmlis SeZenisa gamokiTxulTa 155adamianidan gamoTqva 22-ma, rac, Tu davakvirdebiT diagramas, sakmaod kargimaCvenebelia. gamokiTxvis Sedegad yvelaze sasurveli brendi aRmoCnda Armani.mas mohyveba lacoste da adidas, rac asaxulia qvemoTmocemul diagramaze.