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70 | P a g erogorc am Sedegebidan SegviZlia davaskvnaT, importi sakancelariobazarze sakmaod ganviTarebulia. is produqcia, romelic dRes saqarTvelossakancelario bazarze iyideba nawarmoebia da importirebuliasazRvargareTidan romlebic ZiriTadad mebiTumeebs SemoaqvT. essakancelario bazris sisuste SeiZleba CaiTvalos saqarTveloSi moRvaweyvela sakancelario maRzias aqvs urTierToba adgilobriv mebiTumeebTan,rac naTalad adasturebs, rom maT kvlav bevri unda imuSavon saerTaSorisoasparezze raTa Tavad daukavSirdnen adgilobriv mwarmoeblebs da “pirvelixelidan” miiRon produqti, es maT saSualebas miscems ufro iafad daorgnizebulad Semoitanon saqoneli.aRniSnuli faqtidan gamomdinare am bazarze moRvawe mewarmeebi cdilobenaqtiurad iTanmSromlon maTTan da moaxdinon rogorc asortimentis gazrdaaseve fasebis Semcireba rac iuridiul Tu fizikur pirebs ubiZgebs maTTanTanamSromlobisaken.sakancelario saqonlis maRaziebisakancelario saqonlis bazari ganviTarebis sawyis etapzea saqarTve;loSi.Tumca konkurencia am bazarze mainc arsebobs da TandaTan izrdeba.saqarvelos sakancelario bazarze ukve arsebobs ramdenime msxvilisakancelario maRazia, romelTa popularoba TandaTan izrdeba. es ra Tqmaunda zrdis konkurencias. magram sakancelario bazarze jer kidev ararsebobs sakmao raodenobis maRaziebi da ar aris jansaRi konkurencia.dReisaTvis am bazarze arsebobs ramdenime msxvili da cnobili firma,romlebsac ukaviaT ZiriTadi wili bazarze da did konkurencias uwevensxva wvril maRaziebs.amgvari zogadi Sefasebis miuxedavad, Cvens mier gamokiTxuli maRaziebisumetesoba miiCnevs, rom bazarze arseboben konkurentebi da isini cdilobenkonkurencia gauwion maT. aRsaniSnavia isic, rom maRaziebis mflobelebi
71 | P a g eTavad aRniSnaven - Tu iqneba ufro meti sakancelario maRazia, es marTaliagazrdis konkurencias, magram amave dros xels Seiwyobs gayidvebis gazrdasda meti momxmareblis mozidvas.gamokiTxulTa umetesoba miiCnevs, rom konkurentebTan mimarTebaSi maTiupiratesoba gamoixateba ZiriTadad maT mier momxmareblebisaTvis gaweulmomsaxurebaSi. es Zalian mniSvnelovani da sainteresoa, iqidan gamomdinare,rom saqarTveloSi momsaxurebis kultura zogadad maRal donezeganviTarebuli ar aris da Seswavlis procesSia. amdenad sainteresoa, romgamokiTxvis Sedegad umetesobam Tavis upiratesobad swored momsaxurebamiuTiTa. es gviCvenebs, rom momsaxurebis kultura ixveweba da viTardebasaqarTeveloSi. amave sros upiratesobad miiCneven maRal xarisxs, misaRebifasebi da adgilmdebareobas.upiratesobebi1210864207911381konkurenciis TvalsazrisiT Zalian mniSvnelovania farTo asortimenti.sakancelario bazris arasrulyofileba dReisaTvis saqarTveloSi imaSicgamoixateba, rom maRaziebSi asortimenti aris SezRuduli. amis gamo,ZiriTadad organizaciebi mxolod erT maRaziaSi wasvliT an erTTankontraqtis gaformebiT ver axerxeben yvela saWiro produqciis Sesyidvasda uwevT ramdenime maRaziaSi wasvla. Cveni azriT, es sakancelariomaRaziebis yvelaze mniSvnelovan problemas warmoadgens. amitom
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