m i k r o m i k r o – k v l e v e b i k v l e v e b i k v l e v e b i

217 | P a g epopularuli tansacmlis brendebis kvlevaSesavalisaqarTvelos axalgazrda ekonomistTa asociaciam Caatara kvleva, romlismizani iyo qarTvelo momxmarebelSi, tansacmlis popularuli brendebisgamovlena. kvlevis farglebSi gamokiTxuli iqna 155 momxmarebeli (ix. danarTi#1) da 75 maRazia (ix. danarTi #2). maRaziebs Soris iyo rogorc popularulibrendebis maRazia da aseve Cveulebrivi maRaziebi, romlebSic warmodgeniliasxvadasxva saxis brendebi. aseve gavarkvieT ra faqtorebs aniWeben upiratesobasmomxmareblebi tansacmlis arCevis dros da aseve maRaziis arCevis dros.qartuli samosis istoriaiseve rogorc sxva erebis warmomadgenlebi, qarTvelebic uZvelesi droidanve,originalurad, Taviseburad imosebodnen. rasac mravali mizezi ganapirobebda.mkvlevarTa azriT, sxeulis xelovnuri safaris, tansacmlis formebsgansazRvravs eTnikuri normebi da ekologiuri pirobebi, sameurneomdgomareoba da xalxTa Soris kulturul-istoriuli kavSiri.tansacmlis pirvelyofili saxea Seukeravi mosasxamebi da sxeulis garkveulinawilebis dasafaravi naWrebi.sazogadoebis ganviTrebis garkveul etapze erTmaneTs gaemijna qalis damamakacis, gaTxovili da gasaTxovari qalis, yoveldRiuri da sadResaswaulo,ritualuri, saqorwilo da samgloviaro da sxva tansacmeli. gaCndatansacmlis profesiuli da klasobrivi saxeebi.Zveli xalxebidan siSiSvles mxolod berZnebi ar eridebodnen, magram berZnulgemovnebas da tradiciebs brZola gamoucxada qristianobam, bizantiaSi daiwyesmZime qsaovilisgan Sekerili samosis tareba, raSic adamianis sxeuligauCinarda. sxeulis warmomCeni samosi ufro mogvianebiT gaCnda evropisxalxebSi, rasac safuZvlad daedo CrdiloeTidan da aRmosavleTidan wamosulielementebi-Sarvali da xalaTi.