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Opera Viva Ballarini Freitag Pavè Stanze del Vetro Centroforme<br />

“Made in Italy” and seduction<br />

TREND Facets of Italian luxury<br />

Italy has become world famous over the past 50 years for, la dolce vita, the economic boom, fashion<br />

and design, and, recently the “slow food” movement and the miraculous Eataly, but does it still<br />

have sex appeal? Can Italy still charm the world despite the economic gloom? These are not only<br />

legitimate but also strategic questions, one needs to look at how the world of luxury and the concept<br />

of quality of life is changing, and from a different perspective which also considers recent developments<br />

within international luxury. We shall look at the latest trends which Future Concept Lab has<br />

processed in its international observatory of retail, communication and consumption.<br />

CASASTILE 91

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