Intimo più mare n° 200 - Luglio 2015

ENGLISH TRANSLATION
of marketing which includes customized support for the internal visual
aspect of the store and the decoration of the windows, by means of
customized props that are shipped together with our products and a
contribution in terms of a percentage of sales for advertising initiatives
involving our brands. We feel it is important to support the customer
and have greater visibility inside our customers’ stores. For this the
Brand Partner formula is easy to access for the customer and one may
participate with the purchase of only one collection and a minimum of
80 garments. In addition to the above, since last year we have been
pursuing new strategies of collaboration with certain customers who
have decided to showcase Maryan Beachwear Group as their major
supplier of beachwear products, whereby our products account for
from 80% to 100% of that category in the store. Obviously, in these
cases the collaboration agreements involve a condition of particular
and customized contractual affiliation which bind the customer and
the manufacturer. The results achieved have been very interesting
and it is our intention to to pursue this formula of affiliation on into
the future.
Isabella and Benedetta Stanca (SoloBlu)
Our brand has focused on an extremely high quality product, but
always with special attention to the retail price. The products are all
made from Italian fabrics and exclusively made up in Italy by skilled
craftsmen and craftswomen who have long been working for clients
in the world of haute couture. Ours is a very ambitious project that
begins with the couture beachwear collection (Italian beach couture).
Our strategy is to present a unique product featuring a sophisticated
and elegant style. Our attention to the retail outlets involves making
sure that the selection is well proportioned between the collection
composed primarily of beachwear and the outerwear collection,
because we count on offering a group of items that are capable of
capturing the attention of female shoppers from the windows of the
shops. We pay particular attention also to elegant dresses that can
be utilized as cocktail dresses or evening dresses. As a matter of
fact these items are enjoying a great deal of success in specialized
beachwear shops. The project is completed with the opening of singlelabel
retail outlets (on via Borgospesso in Milano and in Porto Cervo
on the exclusive Promenade du Port), in addition to being carried in
such luxury hotels as the Villa d’Este (Como), Cipriani (Venice) and
Splendido (Portofino). The retail store on via Borgospesso will also
be the location of the showroom for the customers, where they can
view the collection and the visual proposals of the brand.
Chiara Tagliani (Grazia’lliani)
The synergy between the manufacturer and retailer is fundamental in
order for a brand to be able to achieve important objectives and obtain
long-term success. Especially during difficult economic times like these
it is increasingly important to listen carefully to the retailers in order
to understand market developments and needs and be able to stay
ahead on both accounts. Our daily commitment involves providing a
back office service which is available and attentive, always offering the
retailer the opportunity to exchange items with different merchandise
in order to guarantee sufficient cycling of the product, avoiding leftover
merchandise due to a purchase which doesn’t take shopper tastes
into consideration (in terms of colors, models, etc). With certain of
our customers we have contributed to organizing special days in the
store devoted to our brand, utilizing particular displays and offering
free gifts and / or exclusive promotional incentives for the event. In
addition we have supplied supplementary merchandise in order to
create a stimulating environment and innovative proposals, beyond
our presence as a guarantee of transparency and trust.
Silvia Martinotti (Emmebiesse)
For the upcoming Luna di giorno and Caterina D. collections we are
offering a vast array of unique and exclusive items, completely and
proudly made in Italy. The color selection will be especially ample
and rich. The customer will be able to select from a great many lovely
hues, from the most classic and neutral ones to more brilliant and
summery tones. The quality will always be of the very highest level in
relation to interesting prices. The customer will be able to select what
to purchase in the quantities desired, without special limitations. As
always, our products feature excellent quality and we will be offering
our best service, striving to pamper and spoil our customers as best
we know how. Our Luna di giorno and Caterina D. collections are
completely and exclusively made in Italy. Luna di giorno is manufactured
entirely in Casale Monferrato in our own manufacturing facility,
while Caterina D. is made partly in our main plant and partly in the
specialized workshops of of Italian craftsmen. We have never resorted
to outsourcing because we believe firmly in the excellence of Italian
made product, unique in the world in terms of quality and design.
All of our items are very special and unique; only that special Italian
flair for craftsmanship and design can guarantee this excellence. The
fabrics used, the workmanship, the applications selected, the making
up process and the finishing work are extremely complex operations.
This is why we personally oversee every single phase of the creation
and manufacturing process, from the weaving of the fabrics all the
way to the packing of the finished items. Our customers demand
products boasting outstanding quality and appreciate goods which
have been made in Italy, which, naturally, leads to higher costs, both
in terms of the primary materials and for the costs of production and
making up. The final result, however, is an especially sartorial product,
distinguished by sartorial elegance, highly luxurious and exclusive.
Simone Finotello (Margarita)
From the very beginning we have always chosen to invest what we
have at our disposal for the benefit of our cherished customers.
We have done this in concrete ways by sending them advertising
supports, such as large catalogues, little folders and free swimsuit
carrying bags which they can give to their customers. In addition we
do our utmost to provide a genuine assistance service, for example
if they happen to need a single swimsuit because they have received
a request on the part of a customer in the dressing room and don’t
have the exact size required. All it takes is a quick phone call and if
the item is available, within 24 hours we deliver the garment to the
store at our expense. I believe this sort of exceptional, personalized
service is highly appreciated. And, finally, especially when we go out
in September together with our agents to visit the stores, we try with
them to understand what has worked and what needs improvement
in order to improve the patterns and models for the following season.
Kirsi Nousiainen (P.L.U.S.)
Our company, with its Omero, Ibici and Segreta brands, has always
done its utmost to act as a genuine partner with its customers, i.e.
retail stores, offering speedy delivery service of the merchandise
(24-48 hours from the time of placing an order), in order to make
sure that the customer doesn’t have to warehouse too many goods
in the back of the store. Two times a year, when the seasonal collections
come out, we update advertising materials (poster towels for
decorating the windows, window cardboard props and catalogues)
with new and updated images. In addition, each season we activate
PR campaigns with famous bloggers in order to promote our brands
and products. We are very pleased with the communication strategy,
which generates interest in our products among the shopping
public, while at the same time helping traditional stores, since the
shoppers come to them in order to purchase the products they have
perhaps first discovered on-line. We try to offer retailers products that
are always innovative and technologically advanced, manufactured
with special yarns, luxurious natural fibers like cotton, wool, alpaca,
mohair, angora and viscose. This enables us to distinguish ourselves
thanks to the exclusivity of our products and showcase our retail
outlets as highly specialized, qualified stores. All of our fine products
are exclusively made in Italy. The beginning of 2015 we obtained
the coveted Italian Legwear certification which communicates the
characteristics of excellence and authenticity of the products, not
only in terms of fashion and design, but also in terms of concern with
health, the environment, concern for our employees and the entire
manufacturing chain.
Federica and Giorgia Colombo (Curve Pericolose)
Our collections have all been scrupulously 100% made in Italy and
we are very proud of the domestic origin. Our company philosophy
has always been to feature products made in Italy and this is why we