Soreuli mezobeli, romelsac hqon<strong>da</strong> msoflio imperiad qcevis pretenzia, met-naklebyuradRebas aqcev<strong>da</strong> saqarTvelos, mis geografiul mdebareobas); Sesabamisad, zemoTwarmodgenili msjelobi<strong>da</strong>n gamomdinare, SesaZlebelia <strong>da</strong>skvnis gakeTeba, rommaSindel samyaroSi mimdinare globalur procesebSi monawileoba gax<strong>da</strong> qarTulisazogadoebis Camoyalibebisa <strong>da</strong> ganviTarebis erT-erTi safuZveli; globaluriprocesebi<strong>da</strong>n momdinare gamowvevebis mudmivoba ganapiroba geografiulmamdebareobam, ramac saqarTvelos garkveuli funqcia mianiWa; saqarTvelos winaSearsebuli gamowvevebi ori saxisa iyo: gamowveva, romelic am funqcii<strong>da</strong>n momdinareob<strong>da</strong><strong>da</strong> gamowveva, romelze gacemul pasuxsac am funqciis <strong>da</strong>brunebamde mivyavdiT.Cveni azriT, globalizaciis pirobebSi modernizaciis gamowvevebze arsebobs oripasuxi Tu ganviTarebis Sedegi _ lokalizacia <strong>da</strong> multi<strong>kultura</strong>lizami;lokalizaciis farglebSi ganixileba iseTi movlena, romelsac mecnierebaSiglokalizacia ewo<strong>da</strong>. `globalurad~ _ niSnavs mraval adgilze erTdroulad, anutranslokalurad~. koncernebi `koka-kola~ <strong>da</strong> `soni~ sakuTar strategiebs`globalur lokalizacias~ uwodeben, radgan isini miiCneven, rom globalizacia arniSnavs <strong>da</strong> moiTxovs msoflios yvela kuTxeSi qarxana-fabrikebis aSenebas, arame<strong>da</strong>ucilebelia isini am Tu im kulturis nawilad iqcnen, anu `koka-kola~, `makdonaldsi~Tu `soni~ konkretuli kulturis moTxovnebs iTvaliswinebs menejmentSi.lokalizacis procesi iwvevs regionalizacias; magaliTad aviRoT iaponia,romelic garkveul geografiul garemoSi <strong>da</strong> sazRvrebSi iqca lider qveynad; igiaxdens sakuTari kulturis reklamirebas <strong>da</strong> gavrcelebas; taivanis magaliTze, sin-xuanmaikl siao globalizaciis procesSi gamoyofs sam mimarTulebas _ amerikanizacia,evropeizacia <strong>da</strong> iaponizacia. misive TqmiT, taivanuri <strong>da</strong> iaponuri kulturebi Zalze<strong>da</strong>xlos arian erTmaneTTan; 1990-ian wlebSi taivanSi gaCn<strong>da</strong> axali gamoTqma ha-ri-zu(`iaponiis TayvanismcemelTa Taoba~), romelic asocirdeba yvelaferi iaponuriTaRtacebasTan. ha-ri-zu-s warmomadgenlebma, SesaZloa, iaponiis arc istoria icodnenkargad <strong>da</strong> arc politikur-ekonomikuri mdgomareoba; es Taoba Seiqmna iaponiis miersakuTari kulturis propagandis Sedegad; sin-xuan maikl siao aRniSnavs, romtaivanuri kulturis iaponurTan siaxlovem taivanze vesternizaciis gavlenaSeasusta; ufro zustad: iaponias taivanSi aqvs mravali sakabelo satelevizio arxi;iaponurma melodramebma warmatebiT moaxdina <strong>da</strong>savluri kulturis, cxovrebis wesislokalizacia anu a<strong>da</strong>ptireba adgilobrivTan <strong>da</strong> ise ga<strong>da</strong>sca igi taivanel mayurebels;anu taivani <strong>da</strong>savlur Rirebulebebs, Tu SeiZleba ase iTqvas, iaponur wnexSigamovlils iRebs; iaponuri <strong>kultura</strong> ki imdenad axloa taivanurTan, rom taivanuri<strong>kultura</strong> absoluturad Ria aRmoCn<strong>da</strong> globaluri kulturis miRebisaTvis ise, romglobalur <strong>kultura</strong>s ar mouxdenia adgilobrivi kulturis ga<strong>da</strong>sxvafereba. msgavsgavlenas, ambobs sin-xuan maikl siao, iaponuri <strong>kultura</strong> sxva Crdilo <strong>da</strong> samxreTaRmosavleT aziis kulturebzec axdens. anu, SeiZleba iTqvas, rom iaponurma <strong>kultura</strong>mlokalizaciis Sedegad moaxerxa garkveuli saxis regionalizacia, am regionSi igiwarmoadgens wamyvan sazogadoebas, rac imis saSualebasac iZleva, rom misi msgavsikulturebi <strong>da</strong> sazogadoebebi advilad iReben globaluri kulturis Taviseburebebs<strong>da</strong> sakuTari kulturis originalobis <strong>da</strong>kargvis gareSe axerxeben <strong>modernizacia</strong>s.<strong>da</strong>sawyisSi min<strong>da</strong> aRvniSno, rom mizani msjelobisa, romelsac me SemogTavazebT, araris <strong>da</strong>skvnis gakeTeba; is ufro globalizaciis gamowvevaze saqarTvlos mier gasacemipasuxis Ziebaa.amjerad min<strong>da</strong> Tanamedrove saqarTvelos geografiul garemos Sevexo. iaponiismagaliTze ganvsazRvreT, rom regionalizaciis miRweva kulturulad monaTesavemezoblis gareSe, romelic gaxdeba regionSi wamyvani qveyana, SeuZlebelia; anu70
egionalizaciis process sWirdeba meTauri, medroSe; rodesac vsaubrobT regionSiwamyvan qveyanaze, aq ar igulisxmeba raime politikuri an ekonomikuri zewola,regionalizacia kulturis niSniT gamoricxavs Zal<strong>da</strong>tanebas, imperiul zraxvebs.kulturuli niSniT regionalizaciis procesi <strong>da</strong>myarebulia sazogadoebaTakulturul msgavsebaze; igi bunebrivi <strong>da</strong> Seuqcevadi procesia, romelic TavisTavadmimdinareobs; gansxvavebis saxiT gavixseneb regionalizacias ideologiis niSniT;msgavsi erToba sabWoTa kavSiris saxiT arsebob<strong>da</strong>; misi <strong>da</strong>Slis erT-erTi mizeziswored kulturuli mravalferovneba <strong>da</strong> gansxvavebuloba gax<strong>da</strong>.lokalizaciis <strong>da</strong> regionalizaciis saintereso Teorias gvTavazobs ukrainelimecnieri _ politologi, nobelis premiis laureati robert aqselrodi;saerTaSoriso konferenciaze: `Tanamedroveobis xelaxla gaazreba~ man ganacxa<strong>da</strong>, romuaxloesi oci wlis manZilze kacobrioba SeeCexeba Semdeg potenciur safrTxeebs:1. samxedro <strong>da</strong> sain<strong>for</strong>macio teqnologiebis swrafi ganviTareba;2. erTa politikuri, kulturuli <strong>da</strong> religiuri TviTidentifikaciis problema;3. mniSvnelovani resursebis (sakvebi, wyali, navTobi) ukmarisoba msoflio masStabiT;4. gavlenisa <strong>da</strong> Zlierebis centrebis ga<strong>da</strong>adgileba;5. gaZlierdeba ganxeTqileba mdi<strong>da</strong>r <strong>da</strong> Rarib qveynebs Soris <strong>da</strong> warmoiSobafinansuri arastabiluroba;6. demografiuli krizisi.u<strong>da</strong>voa, rom am gamowvevebs sWirdeba adekvaturi pasuxi, acxadebs r.aqselrodi <strong>da</strong>miiCnevs, rom globalizmis ignorireba ar SeiZleba. magram globalizmi mxolodnawilia didi procesisa, romelsac globalizacia ewodeba. Tu globalizmi gamoiyenebamxolod erT ganzomilebasTan, ekonomikasTan <strong>da</strong>kavSirebiT, globalizacia, germanelipolitologis ulrix bekis TvalsazrisiT, moicavs sxva aspeqtebsac, rogorebicaa:politikuri, ekologiuri, socialuri, kulturuli, civilizaciuri. dRevandelobisumniSvnelovanesi problema isaa, rom globalizmi win uswrebs globalizacias.zenacionaluri monopoliebi, romelTac mokavSired hyavT aSS, TavianT pirobebskarnaxoben msoflios, xolo saerTaSoriso institutebi ver axerxeben amazereagirebas. konfliqtebis <strong>da</strong>regulirebaSi ususuria xolme gaero. Teoriula<strong>da</strong>c ki ararsebobs sxva<strong>da</strong>sxva kulturisa <strong>da</strong> civilizaciis urTierTTanaarsebobis <strong>for</strong>mebi.saeklesio organizaciebisa <strong>da</strong> saxelmwifo liderebis mxri<strong>da</strong>n imis oficialurimtkiceba, rom tradiciuli religiuri konfesiebi <strong>da</strong> saxelmwifoebi urTierTmimarTtolerantebi arian <strong>da</strong> eyrdnobian saerTo sakacobrio Rirebulebebs, mxolod kvamlisfar<strong>da</strong>a, romelsac advilad arRveven fun<strong>da</strong>mentalistebi.r.aqselrodi mizanSewonilad miiCnevs politkosebis, mecnierebis, samoqalaqosazogadoebis aqtivistebis Zalisxmevis gaerTianebas imisTvis, raTa SeiqmnassaerTaSoriso institutebi, romlebic Seamcireben globalizmis negatiur Sedegebs.aravisaTvis ar aris saidumlo is faqti, rom ekonomikuri globalizacia aviwroebs <strong>da</strong>meore planze ga<strong>da</strong>aqvs globalizaciis is procesebi, romelTa mizania gansxvavebulicivilizaciebis Rirebulebebis mudmivi <strong>da</strong>axloeba maTi universalizaciismimarTulebiT. mas, SeiZleba, kacobriobisaTvis araprognozirebadi Sedegebi mohyves.ukraineli mecnieri ayalibebs globalizaciis procesis umtkinveulod ga<strong>da</strong>qcevisgzebs. is aRniSnavs, rom pirvel etapze un<strong>da</strong> <strong>da</strong>iwyos ara erTiani, universaluriideisaTvis SekavSireba, aramed un<strong>da</strong> moxdes gansxvavebul politikur, kulturul,religiur <strong>da</strong> nacionalur jgufTa gaerTianeba, romlebic win aRudgebian imfaseulobebze Tav<strong>da</strong>sxmas, romlebic mocemul situaciaSi yvelaze mniSvnelovania.mecnieri aRniSnavs ukrainis rols momavalSi. is <strong>da</strong>sZens, rom miuxe<strong>da</strong>vad maTi qveynismcire ekonomikuri SesaZleblobebisa, kargad SeiZleba iqnes gamoyenebuli maTi71
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socialur mecnierebaTa seriakulturad
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sarCeviTema I. ZiriTadi cnebebi da
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maSasadame, farTo azriT, kulturis c
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tradiciatradicia _ wina Taobebidan
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gansakuTrebuli forma, romelic ar gu
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aqvs umciresobis kulturis ama Tu im
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axasiaTebs komunitarul struqturebs
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asakobrivi rolebis Tanamedroveobisa
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ogorc tradiciuli sazogadoebis dasas
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- Page 29 and 30: tipologizeba diqotomiuri sqemebis m
- Page 31 and 32: aucileblobaze 1 . e.saidma saWirod
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- Page 39 and 40: Tanamedrove ganzomilebani scildeba
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