Marketing 3.0 - Phillip Kotler

NOTAS
1. B. Joseph Pine II e James H. Gilmore, The Experience Economy: Work Is Theater
and Every Business a Stage (Boston: Harvard Business Press, 1999).
2. The 2008 Cone Cause Evolution Study, Cone, 2008.
3. Richard Stengel, “Doing Well by Doing Good”, Time, 10 de setembro de 2009.
4. Liza Ramrayka, “The Rise and Rise of the Ethical Consumer”, Guardian, 6 de
novembro de 2006.
5. Ryan Nakashima, “Disney to Purchase Marvel Comics for $4B”, Time, 31 de
agosto de 2009.
6. David E. Bell e Laura Winig, “Disney Consumer Products: Marketing Nutrition to
Children”, Harvard Business School Case, 2007.
7. Com base nos números de 2007 e 2008, The Walt Disney Fact Book, 2008.
8. Matthew Boyle, “The Wegmans Way”, Fortune, 24 de janeiro de 2005.
9. Mark Tatge, “As a Grocer, Wal-Mart is No Category Killer”, Forbes, 30 de junho
de 2003.
10. “The State of Corporate Philanthropy: A McKinsey Global Survey”, The McKinsey
Quarterly, janeiro de 2008.
11. Pesquisa realizada pela Merrill Lynch e Capgemini, citada em Shu-Ching Jean
Chen, “When Asia’s Millionaires Splurge, They Go Big”, Fortune, 2007.
12. Pesquisa da Gallup, 19 de dezembro de 2008.
13. Emily Bryson York, “Quaker Kicks Off Brand Campaign in Times Square”,
Advertising Age, 9 de março de 2009.
14. Karen Egolf, “Haagen-Dazs Extends Its Honey-Bee Efforts”, Advertising Age, 4 de
agosto de 2009.
15. “Shoppers Determine Grocers’ Charitable Giving”, RetailWire, 5 de setembro de
2008.
16. Ron Irwin, “Can Branding Save the World?” Brandchannel, 8 de abril de 2002.
17. “Motorola Foundation Grants $5 Million to Programs that Engage Budding
Innovators”, press release, Motorola, 25 de junho de 2009.
18. Pesquisa da Edelman, Edelman press release, 15 de novembro de 2007, citada em
“Edelman: Consumers Will Pay Up to Support Socially Conscious Marketers”, de
Ryan McConnell, Advertising Age, 16 de novembro de 2007.