Marketing 3.0 - Phillip Kotler

NOTAS
1. Press release: Prêmio Nobel da Paz 2006, Oslo, 13 de outubro de 2006.
2. Ethan B. Kapstein, Economic Justice: Towards a Level Playing Field in an Unfair
World (Princeton: Princeton University Press, 2006).
3. C.K. Prahalad, A riqueza na base da pirâmide: Erradicando a pobreza com o lucro
(São Paulo: Bookman, 2009).
4. Fareed Zakaria, O mundo pós-americano (São Paulo: Companhia das Letras, 2008).
5. Eric D. Beinhocker, Diana Farrell e Adil S. Zainulbhai, “Tracking the Growth of
India’s Middle Class”, The McKinsey Quarterly, agosto de 2007.
6. Jeffrey D. Sachs, The End of Poverty: Economic Possibilities for Our Time (Nova
York: Penguin Press, 2005).
7. U.N. Millennium Project 2005, Investing in Development: A Practical Plan to
Achieve the Millennium Development Goals: Overview, United Nations
Development Program, 2005.
8. Do site da ITC na Internet: www.itcportal.com/ruraldevelop ment/echoupal.htm.
9. Ruma Paul, “Bangladesh Grameenphone Eyes Rural Users with New Plan”, Reuters,
1º de dezembro de 2008.
10. Luis Alberto Moreno, “Extending Financial Services to Latin America’s Poor”, The
McKinsey Quarterly, março de 2007.
11. Do site da Unilever na Internet: www.unilever.com/sustainability/.
12. “Dell Eyes $1 Billion Market in India”, The Financial Express, 13 de agosto de
2008.
13. “China to Increase Investment in Rural Areas by over 100 Billion Yuan”, People’
Daily, 31 de janeiro de 2008.
14. Patrick Barta e Krishna Pokharel, “Megacities Threaten to Choke India”, Wall Street
Journal, 13 de maio de 2009.
15. Stuart L. Hart, O capitalismo na encruzilhada (São Paulo: Bookman, 2006).
16. Clayton M. Christensen, Dilema da inovação: Quando novas tecnologias levam
empresas ao fracasso (São Paulo: Makron, 2001).
17. Garry Emmons, “The Business of Global Poverty: Interview with Michael Chu”,
Harvard Business School Working Knowledge, 4 de abril de 2007.